eBook Product Strategy Startups Testing 
The Product Coalition
DECEMBER 11, 2023
We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. It always helps.
Product Management University
JUNE 5, 2023
Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention. “ Let’s give it the acid test. It passes the test on all fronts. It simplifies everything!
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The Product Coalition
AUGUST 16, 2020
SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.
The Product Coalition
OCTOBER 26, 2020
Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. It is much closer to the company strategy in how broad it is.
The Product Coalition
MARCH 12, 2023
It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.
The Product Coalition
SEPTEMBER 19, 2021
Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. I went to two of the top clinics in my area.
The Product Coalition
JULY 31, 2022
One of the hardest challenges of any product and any startup is of course reaching product-market fit. When you have a profile, test it for a while to see if you got it right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an We’ll talk about it next week, so stay tuned.
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