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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. in detail?—?which

Vision 104
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How to Create a Product Vision That Energizes Stakeholders

Product Management University

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important?

Vision 130
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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. is the CPO of a startup in transition. is the CPO of a startup in transition. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before.

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Great Sales and Marketing People Aren’t Enough

The Product Coalition

They need your help in the form of a clear value proposition and product strategy. It usually doesn’t include a good overview of the product strategy, the value proposition, the detailed customer persona, and why it makes sense for the customer to actually buy the product. Guess what? Talk to us.

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Leadership in Product, Connect and Explore Workshop Series.

Bain Public

Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. Targeted to startups, scale-ups or SMB organizations It takes place over 12 weeks, live via Google Meet. Pretty wow so far." Also good to know.