The Only Leading Metric to Measure Product-Market Fit and How to Use It
The Product Coalition
FEBRUARY 20, 2023
Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. A lot of startups think they have PMF and try to enter the growth phase prematurely — usually due in part due to VC pressure to grow or simply not having a way to measure and validate how strong your PMF is — which can be disastr
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