Quantifying Qualitative Research by Leisa Reichelt
Mind the Product
AUGUST 10, 2018
At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking to customers at all.
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