Thu.Sep 01, 2022

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The dos and don’ts of product roadmapping

ProductBoard

Remember planning a roadtrip in the good old days before smartphones? We used to fire up the dial-up connection, connect to the internet at a snail’s pace, load up MapQuest, and print out the step-by-step instructions for our journey. Before that, we had an actual physical map—a giant, unwieldy piece of paper that we’d refer to periodically.

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Always solve your customer’s core problems

Mind the Product

This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make informed decisions. [.] Read more » The post Always solve your customer’s core problems appeared first on Mind the Product.

Article 143
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The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

First Round Review

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

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The Top 19 Sentiment Analysis Tools for Digital Products in 2022!

Usersnap

Brands are always looking for effective ways to gain a larger market share. One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How to Align Your Product Vision with Organizational Goals

ProductPlan

Most journeys begin with a specific destination. We pack our bags, select our mode of transportation, and set off with no intention of deviating from the plan. But our paths tend to meander unexpectedly, delaying our arrival if not completely changing our final stop. Every time we change directions, it takes longer to get where we’re eventually going.

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Your guide to a successful website redesign: everything you need to know

Imaginary Cloud - Design

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. A website redesign is one way to launch a new site to support a new marketing campaign, update an older site with the latest web standards, or give users a more seamless experi

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Shopify Plus has grown ~2x (!!) since 2020 Q1 (Pre-covid). From ~14,000 to ~27,000. We're looking at close to 30,000 by EOY. Checkout extensibility will probably bump this even higher in Q1 2023. Source: StoreLeads pic.twitter.com/Bv8L2tEDmR — Gil Greenberg (@gilgNYC) July 28, 2022. Breaking Into Enterprise Customers at Shopify. It’s well known that moving your user base upmarket is challenging – but it can be done.

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Being user minded — MTP Engage Hamburg 2022

Mind the Product

This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. [.] Read more » The post Being user minded — MTP Engage Hamburg 2022 appeared first on Mind the Product.

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Amir Salihefendi? | BoS USA In-Person 2022

Business of Software Conference

Amir will share some key benefits of this approach and how companies can use async communication for a team of 10, 100, 1,000, and beyond and the limits and why synchronous communication, whether online or in-person, is essential in building a solid culture and a motivated team. Book Tickets. Find out more about USA In-Person Conf. Amir will discuss why he believes the future of work, whether remote, hybrid, or back to the office, requires a new way of asynchronous communication.

Books 40
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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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April Dunford | BoS USA In-Person 2022

Business of Software Conference

April Dunford will be speaking about creating a story that focuses on why you built your product at BoS Conf USA 2022. Book Tickets. Find out more about USA In-Person Conf. While we understand stories are a great way to connect with customers, few companies really take advantage of a good narrative to help them market and sell their products. April will show you how.

Books 40
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Katherine Thompson & Bob Moesta | BoS USA In-Person 2022

Business of Software Conference

Whether you’re considering a change of company or career, or striving to hire the best people in your company, prepare for your perspective to change. Book Tickets. Find out more about USA In-Person Conf. In this Jobs for jobs talk, Katherine and Bob will share their research into the often unexpected motivations people have when they switch jobs and why your hiring process can be improved so that you are able to attract and retain the talent that you need.

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Chris Savage | BoS USA In-Person 2022

Business of Software Conference

Chris will discuss how the company has developed in the five years since buying back Wistia from investors. Book Tickets. Find out more about USA In-Person Conf. Chris Savage will share how his thinking on company strategy, growth, product and people have been turned upside down in a compelling, honest and open discussion about how things changed. Book tickets.

Books 40
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Nick Francis | BoS USA In-Person 2022

Business of Software Conference

Nick will talk about what why thinking about purpose over profits is so challenging and how you can be successful. Book Tickets. Find out more about USA In-Person Conf. Expect to be challenged to consider some of the paths you can take to create an organization you, your team, and your customers are proud to be part of, where your people can do their best work.

Books 40
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.