Thu.Mar 08, 2018

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The Most Basic Rule of Marketing Is So Easy to Forget

Product Management University

The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. Good! You’ll get shipping notifications and tracking information via email/text.

Marketing 113
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Looking Back to Look Forward — Understanding Retrospectives

Clever PM

There’s a tool in the Scrum toolbelt that is so utterly critical to success yet so fundamentally misunderstood by far too many development teams, Scrum Masters, and Product Owners. I’m talking, of course, about the Sprint Retrospective. I’ve seen it time and again, teams that are able to hit all the right notes in their […].

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Mirroring Product: a Breakdown of Process

Mind the Product

For the past year, as Director of Training Products for Mind the Product, I’ve been creating a training platform and service. During this time I’ve worked with dozens of companies and hundreds of product managers; hearing about their challenges, and working with them to set game plans for shifting practices. The one theme that has come out of working with these clients is that other departments in a company could work better with the product team/s.

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Stop Project Management and BriteVenue

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group with Featured Product, BriteVenue … And, also, thank you to our awesome sponsors who make everything possible…

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How to Improve Business Case Accuracy (With Tools That Work)

Sequent Learning

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to justify investments in new products, enhancements, technologies, etc. Within the context of the business case, product managers take on […].

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Why Customer Feedback Should Matter to Tech Executives

TSIA

The cat is out of the bag: We now live in the age of the customer. While this reality has many implications in the world of the modern-day technology executive, what it really means is that listening to and taking action on customer feedback is essential for business growth. Depending on who you ask, today’s organizations look to customer experience above many (if not all) success metrics.