Four Ways to Make NPS a More Actionable Metric
Mind the Product
DECEMBER 20, 2017
It’s been nearly 15 years since Bain’s Fred Reichheld first introduced the Net Promoter System (NPS), a simple calculation of customers’ willingness to recommend a brand. By asking a single question, “How likely are you to recommend us to a friend?”, NPS distilled the complex topic of customer satisfaction into a single number. And a decade and a half later, the majority of organizations use this score to benchmark how they’re doing against this goal.