The Product Leader’s Cheat Sheet for Alignment: The Marketing Team Edition
AUGUST 1, 2023
If you’ve been a product leader for any amount of time, you’ve likely faced some challenges in communicating with your cross-functional stakeholders. We hear this a lot. In fact, according to the most recent Product Excellence Report, 48% of product leaders said this was their top challenge. Stakeholder communication and expectation setting is tricky because there’s no one-size-fits-all approach.