Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez
Mind the Product
AUGUST 3, 2018
No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are all an incredibly smart audience, and it doesn’t actually matter, because cognitive biases are really going to screw up what you do anyways.
Let's personalize your content