Wed.Dec 21, 2022

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Defining Product Outcomes: The 8 Most Common Mistakes You Should Avoid

Product Talk

I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss some of the common mistakes we see teams make when it comes to defining outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript. Teresa Torres: Hi, I’m Teresa Torres. Hope Gurion: And I’m Hope Gurion.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.

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Making your product strategy come alive – Chiedza Muguti on The Product Experience

Mind the Product

With 2023 just around the corner, product managers have been spending the last few weeks looking at their OKRs and thinking about the direction of their product. To help us better comprehend product strategy and direction, we spoke with Product Leader, Chiedza Muguti to discuss making your product strategy come alive. Let's jump right in! [.] Read more » The post Making your product strategy come alive – Chiedza Muguti on The Product Experience appeared first on Mind the Product.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Are you applying biases to your product work? Here’s how to self-evaluate

Mixpanel

Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because the only way to combat bias, a big enemy of data work, is to be consciously aware of the attachments and attitudes that lead to erroneous conclusions. Here are five questions you can ask yourself that will materially increase your ability to mitigate the effects of your own biases in data-informed product development.

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RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide

Userpilot

What is RFM analysis? How relevant is it to SaaS product management ? These are just a couple of questions we’re answering in the article. We also look at how to carry out the RFM analysis and some SaaS-specific examples. Intrigued? Great, let’s get right to it! TL;DR. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement.

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10 Customer Success Predictions for 2023

Gainsight

“The best way to predict the future is to invent it.” – Alan Kay. “It’s tough to make predictions, especially about the future.” – Yogi Berra. Given the uncertainty right now, it’s hard to predict what will happen in January—let alone all of 2023. But here goes nothing … here are 10 Customer Success (CS) predictions for 2023 by Nick Mehta, CEO of Gainsight. 1.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. But how to do it right? In this article, we will discuss product analytics, what metrics to track, what to avoid, and how to optimize them.

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The Ethical Use of First-Party Data for Personalization

AB Tasty

With the end of third-party cookies in sight, first-party data has moved to the forefront of digital marketing. First-party data is a powerful tool for personalizing your customers’ buying journey. It’s generally more reliable and offers deeper customer insights than third-party data, helping you gain that competitive edge. But these benefits also bring responsibility.

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. They help you track performance and get better results. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. The best marketing analytics tool for your business needs.

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ONE THING on Story with a Hero/ine

Product Culture

Many stakeholders are looking to the roadmap to tell them exactly what they can expect and when. However, that type of artifact is not a roadmap — it’s a project or release plan. Subscribe to my weekly Nano-letter: Sign Up. Subscribe to One Thing Weekly. Name. *. First Name. Last Name. Email. *. Our Privacy Policy. *. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.

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Finding Your Best Customers with Andrew Michael, CEO at Avrio

UserInterviews

Andrew Michael discusses how to use UX research to create ideal customer profiles (ICPs). He unpacks why they matter, how to develop them, and how to use them.

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12 Voice of the Customer Best Practices That Make a Difference

Userpilot

Have you ever wondered how to collect customer feedback efficiently and which voice of the customer best practices to follow? Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts. In this article, we’re going to show you: Four reasons why VoC is important.

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Deliver Mission Critical Insights in Real Time with Data & Analytics

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.

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User Interviews' 2022 Year in Review

UserInterviews

Introducing our Sprig integration!

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