Wed.Apr 20, 2022

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ONE THING on Shuttle Diplomacy

Product Culture

When preparing the next version of your roadmap, it's smart to engage in stakeholder shuttle diplomacy. Entice them with a draft of your roadmap and ask for their input. Then sit down with each stakeholder, one-on-one. Subscribe to my weekly Nano-letter: Sign Up. Subscribe to One Thing Weekly. Name. *. First Name. Last Name. Email. *. Our Privacy Policy. *.

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How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. This question always surprises me. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. But the more I talk with people, the clearer their concerns have become.

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Intercom’s product principles: Following design fundamentals to leave space for innovation

Intercom, Inc.

Designers at Intercom work in cross-functional teams that strive to consistently ship great products. We design simple systems that solve complex problems for our customers. That doesn’t mean we don’t obsess over user interfaces; it means spending time on the right things. Our strength lies in knowing when we should follow standard best practices for design and when we need to innovate and create something new.

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A Step-by-Step Guide to Writing Better Research Questions

dscout People Nerds

Say goodbye to doomed studies with invalid research questions, follow these tips to have a clear, solid start to your project.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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13 SaaS Freemium to Premium Conversion Techniques

Userpilot

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? Of course, there’s no one size fits all, but there are specific techniques that work well mostly because they have one thing in common. They are all focused on providing a great user experience. This article outlines 13 exceptional techniques for converting your free users into paid users.

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Your Product Roadmap Is a Plan, Not a Promise

ProductPlan

A product roadmap represents your strategic plan to solve a problem for your market. The reason to share your product roadmap plan with stakeholders is to create transparency and alignment across your company. You want everyone to understand the plan so that they’re all working toward a shared goal. But your roadmap does not represent an obligation or commitment to accomplish everything on it.

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Throughput: Why Salary Costs Matter Less Than You Think They Do

Johanna Rothman

Dan, a VP, knows he needs more people to get the work done. Suzanne, one of the directors, starts to hire and realizes she has several problems. First, their salary bands are too low—candidates want more money. In addition, the people want to collaborate more than the existing people seem to. She meets with Dan to explain these problems and how they are interconnected.

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In the Village with the CEO?

Innovatemap

My first week at Innovatemap as an Xtern back in June 2021, I was new to tech, nervous about this new-to-me marketing job, and had no idea what to expect in the coming months. I awkwardly introduced myself to the team, and they embraced me with open arms. Everyone went out of their way to engage with me by asking me questions and sharing about themselves.

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Powerful tools to use in the design process

TryMyUI

The design process is a modern technique used today for easy problem-solving and prevention within user experience design. It also helps you improve your products or services, which ultimately leads to better user interaction and audience engagement. This article is all about the most powerful tools that you can easily trust for the design process. The post Powerful tools to use in the design process appeared first on TryMyUI Blog.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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In the Village with the CEO?

Innovatemap

Pictured: Innovatemap Founder and CEO, Mike Reynolds. My first week at Innovatemap as an Xtern back in June 2021, I was new to tech, nervous about this new-to-me marketing job, and had no idea what to expect in the coming months. I awkwardly introduced myself to the team, and they embraced me with open arms. Everyone went out of their way to engage with me by asking me questions and sharing about themselves.

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The Impact of Experimentation on Cumulative Layout Shift (CLS)

AB Tasty

AB Tasty looks at Core Web Vitals and CLS, to give you insights into how it can affect your Google ranking, the pros and cons of experiments server and client side, as well as organisational and technical considerations to improve your site experience through testing, personalisation and experimentation.

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These Product Management Books Should Live on Every PM’s Bookshelf

airfocus

Sometimes, having a trusted book as your guide is the better option. So, let’s take a look at some of the best product management books for PMs of all levels!

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Validating Opportunities is Product Management

Feedback Loop

Luke Anderson is co-founder of Cann.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Shopping Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Shopping Apps: eCommerce and Retail. Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Mobile teams rose to the challenge by testing new ways to engage the increased number of consumers in their apps.

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A close look at our analytics and metrics for product-led growth

Mixpanel

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture in detail. To quickly summarize, we collect marketing, sales, and product data from the relevant systems of record, merge them together in BigQuery using Salesforce account IDs as a common identifier and tag each account with whether it belongs to our ideal custo