Thu.Mar 24, 2022

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Creating a Product Roadmap? Ask Yourself These Questions

Gainsight

Before your product starts booming, you need a product roadmap that charts a clear course to growth. Unfortunately, as a product leader or manager, you’re probably being overwhelmed by feedback from every direction. That can muddy your vision and make it feel like it’s impossible to craft a clear plan for your team. We’re here to help. In this article, we lay out the questions you can ask yourself to help you create a successful product roadmap that’s anchored in analytics.

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Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Alchemer Mobile

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention. As a result, they produced extreme year-over-year gains.

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New at Intercom: Hear all about the next generation of customer engagement

Intercom, Inc.

Intercom was born out of a simple idea – to make internet business personal. And ever since that first release over 10 years ago, we’ve stayed true to that mission. But the technology, market, and customer needs have evolved since then, and for businesses to thrive, they need next-generation tools that are purpose-built to meet these evolving needs.

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Successful B2B product management

Mind the Product

In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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3 mistakes CEOs and CFOs make when investing in innovation

Strategyzer

Investing in innovation isn’t the same as making traditional investments in your business. So when you apply the same thinking, it just doesn’t work. Three of the top mistakes we see CEOs and CFOs make when investing in innovation are asking innovation teams to write business plans, thinking they can pick the winning innovation projects and refusing to retire projects that aren’t working.

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Yamini Rangan on the ‘whys’ behind a successful product-led strategy

Mixpanel

At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to serve your customers (and prospective customers) than to focus all your internal and external strategies on how they ultimately lead to value in your product? Another company I’ve personally admired for being a leader in product-led strategies is HubSpot.

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Possible Test for Splitting Stories and Valuable Minimums

Johanna Rothman

Do you ever struggle with knowing if you should split stories? Or wondering if you have a valuable minimum? Jeffrey Frederick and Squirrel offered a signal for a too-small minimum in their podcast, MVP Cubed. That signal was when people became bored with the work. Let me add some additional tests: When the team can't decide on one specific user. (“As a user” is not sufficient.

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Maximizing the Value of Customer Data Through Experimentation

AB Tasty

Check out the introduction to the Customer-Centric Data Series here. For the first blog in our five-part series on the different ways you can utilize data to help brands build a more customer-centric vision, our partner Aimee Bos, VP of Analytics and Data Strategy at Zion & Zion, and AB Tasty’s Chief Data Scientist, Hubert Wassner, […].

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Citrix Workspace Monitoring and Management

eG Innovations

How to ensure Citrix users are using an up-to-date version of Citrix Workspace App / Receiver. This is another customer blog highlighting common customer scenarios that we typically see while working with large enterprise customers. There are many use cases in regard to a typical Citrix Digital Workspace environment where the endpoint is managed by a different team, outsourced to an external organization, or even unmanaged when employees work from home on a non-corporate device.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How to Create Personas Using Grounded Theory

dscout People Nerds

If you find yourself working on a project with a longer timeline, use grounded theory to refresh your perspective on analysis.

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What is the right sample size for a UX research study?

TryMyUI

Have you ever wondered how many people are needed for a UX research study? It is important to know the right sample size because it can make all the difference in reaching accurate conclusions. In this blog post, we will discuss what factors influence the number of participants needed and how to calculate the right amount. The post What is the right sample size for a UX research study?

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On Learning Mindsets, Relationships & Ecosystems: A Conversational Essay

dscout People Nerds

Two research leaders invite us into their shared learning process to show how they leverage democratized research to expand the learning surface and nurture a culture of learning.

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