Sachin Rekhi

JANUARY 11, 2010

I was perusing Andrew Chen 's bookshelf and came across The PayPal Wars by Eric M. Jackson. It turned out to be a riveting tail of the entire journey of PayPal, from its early conception to its monstrous success, retold by one of its earliest hires in marketing. It's a story I thought I knew, but there was so much more to it than the simple success story we all hear about.

Reporting Tools 60

Reporting Tools Systems Review Vision Startups 60

SidsAvenue

JANUARY 15, 2010

Being a blogger, I feel apart from putting across my thoughts, I should also support, raise awareness whereever and whenever possible. One such platform is Blog Action Day. I would be happy and feel privileged if my post saves even a glass of water. Because we all know, Water is synonym of life. No Water No life. This is a kind of very weird observation I have made and I am sure many of you might consider me crazy.

Reporting Tools 40

Reporting Tools Blog 40

SidsAvenue

JANUARY 13, 2010

Recently saw the new campaign launched by Government warning customers about bogus products and their lucrative advertisements. It’s a very fine initiative and will certainly save many ignorant people falling into the traps of these fraudulent products. The government takes legal actions against products found to be fraudulent. But I feel people who market, endorse are as equally responsible as the manufacturer.

Government 40

Government Advertising Messaging Customer Experience 40

SidsAvenue

JANUARY 9, 2010

Bigg Boss season 3 finished recently and my favourite actor Big B was the host. The media was buzzing around about the compensation paid to Amitabh. It is said to be 1.25 crores per episode.isnt it a whooping amount. I mean, probably half of India’s population will not be able to earn 1 crores in their entire lifetime. There are people in our country who earn not more than 100 rupees a day after tiring physical work for the whole day.

Definition 40

Definition Messaging Books 40

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