Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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The Secret to a Successful Product Launch: Tying Your Launch to Your Roadmap Strategy

ProductPlan

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. And while they may know the problem space like the back of their hand, what we’ve heard time and time again when speaking with product folks is that no stakeholders involved have great visibility into what happens during a launch.

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Are you tracking the right product metrics?

Mind the Product

Metrics can be a minefield for the unwary - navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more » The post Are you tracking the right product metrics? appeared first on Mind the Product.

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Confessions of a (New) Product Marketer

280 Group

TLDR Cameron Lanier is a content marketer based out of Raleigh, NC with little-to-no product management experience OPM is far more than 3 days of lecture, but is instead is an interactive course that puts students through the product management process 280 Group’s Optimal Product Management (OPM) course served as a 3-day, in-person product management MBA course Confession: I know very little about Product Management.

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Classic movies meet modern challenges: 6 posters all product managers will relate to

ProductBoard

As a product manager, do you sometimes feel like you’re living in a classic black-and-white movie, always facing uphill battles and seemingly insurmountable challenges? If that’s the case, we’ve got just the thing to brighten up your day. We’ve created six posters that draw inspiration from classic movies from the 1950s and 1960s to depict the pain points and challenges that product managers face.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Right SaaS for You: How to Break Down SaaS Pricing Models

The Product Coalition

When it comes to monetizing a SaaS product, choosing the right pricing model can be critical to the success of a business. With so many different pricing models available, it can be challenging to determine which one is the best fit for your product and audience. In this article, we’ll break down the most popular SaaS pricing models, including flat-rate pricing, per-user pricing, freemium pricing, usage-based pricing, and tiered pricing.

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How Smiley Face Surveys Capture Instant Feedback and Boost Response Rates

Userpilot

Are you looking to quickly and accurately track user sentiment and determine how happy your customers are with your product or service? First, there were the thumbs up/down buttons. Today, there are smiley face surveys. This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them.

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Product Managers Deal With Free Shipping

The Accidental Product Manager

Is free shipping really a good idea? Image Credit: Mike Mozart As a product manager, our goal is to get more people to buy our products. This can be a challenging thing to make happen! If you happen to be selling your products online, both you and your customers are very aware that your advertised price is not what they’ll end up paying – they also have to pay shipping costs.

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Using Qualitative Feedback to Scale Efficiency – How Hunter Engineering  Improved Communication across Teams

Usersnap

Qualitative feedback is essential when you’re building and maintaining an app that 1000s of users rely on. It’s the difference between having a functional & useful page, vs. buttons & features that are not working. No matter what you’re working on, or which industry you’re in, it’s important to understand the needs of your users, teams, and colleagues.

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How to implement value-based product development

ProductPlan

A common piece of guidance that product teams often get from agile coaches when it comes time to prioritization is that they should “prioritize by value”. Wherever I think of that guidance, I think back to a scene from Seinfeld. Just substitute “value” for “write off”: Jerry: You don’t even know what value is. Kramer: Do you? Jerry: No I don’t. Kramer: But they do… And they are the ones prioritizing by value.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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War and peace in product: Part 2 – Ben Foster on The Product Experience

Mind the Product

This week on the podcast, we jump straight back into our conversation with Ben Foster. Tune in to hear what he had to say about war, peace, vision, strategy, and how to tie it all together in a perfect bun. Featured Links: Follow Ben on LinkedIn and Twitter | Prodify | Ben’s book ‘Build What Matters: Delivering Key Outcomes with Vision-Led Product Management’ | Ben’s ‘Product Read more » The post War and peace in product: Part 2 – Ben Foste

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach for the generic lint roller, or do you buy the “pet hair pick-up,” a product that’s basically a lint roller with your furry friends on the label? Most pet owners will choose the pet hair pick-up because it speaks to their specific needs.

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Bridge The Implementation Gap: Make AI Useful in Healthcare

The Product Coalition

Photo by DeepMind on Unsplash Machine learning is now showing impressive results in analyzing clinical data, sometimes even outperforming human clinicians. This is especially true in image interpretation, like radiology, pathology, and dermatology, thanks to convolutional neural networks and large data sets. But it’s not just images — diagnostic and predictive algorithms have also been built using other data sources like electronic health records and patient-generated data.

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How to track the protests posing a risk to your company’s assets with Feedly AI

Roy Madden

Market Intelligence Keep up with protests, riots, and strikes across the Web Tracking the ever-changing nature of protests can be a daunting task. Today, we are excited to release two new Feedly AI models: Protests and Violent Protests. They help security analysts track riots, strikes, and rallies that pose a risk to a company’s assets and employees.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Getting back to the core of a Product Manager in the face of AI

Mind the Product

Pretty much everyone in a tech-based role is asking: “What does ChatGPT mean for my career?”. In this month's column, Christine Itwraru adds her take to the conversation. Read more » The post Getting back to the core of a Product Manager in the face of AI appeared first on Mind the Product.

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Good Product Inspiration

The Product Guy

Working in the service of 19MM small businesses around the world both inspires and causes many a late night. Watch and learn more from product management expert, Don Ross.

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Malte Scholz: Ideas and Execution Create Innovation

The Product Coalition

Airfocus Co-Founder and CEO Malte Scholz talks about what it takes to launch new capabilities that ensure product success. By Tremis Skeete , for Product Coalition Product innovation. A design and engineering approach that has become more important than the technologies that benefit from it. As simple as the concept sounds, our greatest companies and their products rely on it.

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How To Conduct a Customer Attrition Analysis & Use It To Improve Retention?

Userpilot

Trying to reduce churn but don’t know where to start with customer attrition analysis? Customer attrition takes place when customers leave your product or service. While it’s not possible for customer churn to be zero, you can always keep it at an acceptable level by adopting the right tactics. Attrition analysis allows you to leverage the right tools and strategies to improve user engagement and satisfaction.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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5 key practices to build a better product, Adam Mullett, ProductTank Perth

Mind the Product

Questions are powerful. Leading with questions help you get to the right answer, no matter what you build. Adam Mullett, Product Owner at IBM, shares five key questions you can use to build a better product and become a successful product owner in this ProductTank talk. Read more » The post 5 key practices to build a better product, Adam Mullett, ProductTank Perth appeared first on Mind the Product.

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The ROI of User Research and Recruiting Tools: A Comparative Analysis

UserInterviews

4 participant recruiting methods, 10 user testing tools, dozens of fresh insights. Find out how much ROI you can get from popular UX research recruiting tools for different use cases.

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Make Motivation A Daily Priority: How to Empower Teams To Thrive in Turbulent Economic Times

The Product Coalition

5 key tips on how you can motivate and empower product teams to succeed without changing extrinsic and/or financial rewards.

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Analytics vs Metrics: What’s the Difference and How to Analyze Metrics?

Userpilot

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Top product management reads in March

Mind the Product

A brief run through of the top five most-read product management posts published on Mind the Product in March 2023 Read more » The post Top product management reads in March appeared first on Mind the Product.

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Product Makers Summit 2023: Top Learnings from Top Product Management Leaders

ProductBoard

What skills make the best product manager? What makes Diane Green, founder and CEO of VMWare, Dylan Field, founder of Figma, or Michelle Zatlyn, co-founder of Cloudflare, the product-driven successes they are today? What made Steve Jobs ‘Steve Jobs’? These are the types of questions today’s product managers ask themselves on a regular basis, and the questions we aim to answer in our annual Product.

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Is It Time to Flip the Product Roadmap?

The Product Coalition

Let’s influence the change where we can, and hero the things we know work well in regard to roadmaps.

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Product Analytics Guide for SaaS Products

Userpilot

How can product analytics help product managers create better digital products and more satisfying user experiences? This is the main question we tackle in this article. We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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SUNDAY REWIND: Killing product zombies – a five-step approach

Mind the Product

As product people, we all have been practising building the right products rightly, yet if we look around, we find features, processes, and products that aren’t functioning well. In this Sunday Rewind, we look back to when product leader Swanand Marulkar gave us an overview of a five-step approach. Read on for a recap of what advice he gave. Read more » The post SUNDAY REWIND: Killing product zombies – a five-step approach appeared first on Mind the Product.

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10 Best Practices for Shopping Cart Page Optimization

AB Tasty

Learn how to optimize your shopping cart page and reduce shopping cart abandonment with best practices from top e-commerce websites.

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Video Marketing Made Easy: Proven Strategies for Lead Generation and Growth

Spice Catalyst

Video marketing has become an invaluable tool for businesses and marketers, offering a powerful way to reach new target audiences. Through effective brand engagement, it can expand lead generation opportunities while driving long-term business growth. However, an effective strategy is key for businesses that want to leverage the power of video.