Sat.May 07, 2022 - Fri.May 13, 2022

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In-app Customer Needs Assessment 101: How to Collect and Act on Data

Userpilot

What is a customer needs assessment and why should you care? Here are the top reasons SaaS businesses need it and a guide on how to succeed.

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We Made a Mobile App in Six Weeks. Here’s How You Can Too.

Modus Create

Healthcare is one of the most exciting industries for digital transformation. In recent years, our consultants have helped several healthcare organizations shift their focus to preventive care and patient outcomes. Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. .

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Tech Product Leaders: Are We Spoiling Society?

The Product Coalition

In honor of Mental Health Awareness Month, it’s time to have a serious discussion. We have a problem, and we’re holding it in our hands. Continue reading on Product Coalition ».

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Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management).

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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What is the customer journey?

Intercom, Inc.

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .

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Growth Product Management: What You Need to Know

The Product Coalition

Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find… Continue reading on Product Coalition ».

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How to Use Feedback to Improve Mobile Customer Experience in 4 Steps

Alchemer Mobile

From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.

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Intercom’s product principles: Build better solutions by keeping it simple

Intercom, Inc.

Complexity hampers our ability to move quickly. At Intercom, keeping it simple means being deliberate about getting things into our customers’ hands in the most straightforward way. We often fall into the trap of assuming that the more complex a product, the more powerful it is. At Intercom, we steer away from complexity and keep things simple. Keeping things simple leads to solutions that are easier to build and maintain, and more intuitive for our customers.

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Put your nostalgia goggles on, it’s World Product Day

Mind the Product

World Product Day returns on 19 July 2022, and this year we’ll be celebrating “Product firsts”! We want to help those who are taking their first steps, whether into a new leadership role, a new industry, or simply starting their first job as a product manager. We’ll be spending the day hosting discussions about our [.] Read more » The post Put your nostalgia goggles on, it’s World Product Day appeared first on Mind the Product.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Metrics Hierarchy and Metrics Pyramid: Aligning Product and Business Goals

The Product Coalition

Metrics Pyramid, Metrics Hierarchy, Unit Economy, Funnels?—?there are many ways to connect and organize metrics and dashboards. Choosing the right approach is 80% of success. As a consultant on advanced analytics, I often hear, “ Our business metrics were rising. But as we were cracking a bottle to celebrate, the metrics suddenly dropped ”. In most cases, such happens because the metrics hierarchy rule* was not respected.

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Peter Thiel's Anti-Lean Manifesto

Sachin Rekhi

The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. The concepts the methodology describes, from hypothesis testing, to MVPs, to pivots, have become common vernacular in startup circles.

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What is customer service?

Intercom, Inc.

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. .

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How to make product decisions with transparency and trust by Ellen Gottesdierner

Mind the Product

Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. [.] Read more » The post How to make product decisions with transparency and trust by Ellen Gottesdierner appeared first on Mind the Product.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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App & Game Localization: How to Reach Mobile Users Around the World

The Product Coalition

Mobile game and app companies are continuously searching for ways to expand their audience base. While it’s common knowledge that localizing your app store page is a must for boosting downloads, localization of your app content will have a significant impact on retention. Drawing on our 18-years of experience in app localization, we would like to share our tips and best practices which should be useful for those who are experienced in app & game localization, as well as for those who have ye

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Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”

Nir Eyal

For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself. But there are still problems so tricky that they take even more thinking through. The post Don’t Write About What You Already Know — Instead, I’m “Writing To Learn” appeared first on Nir and Far.

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What is a marketing campaign?

Intercom, Inc.

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Examples include: . Search engine marketing where you strategically position your content at the top of search engine results. .

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Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience

Mind the Product

What would it be like to pack up all of your things and land a Fintech job in a completely new continent? On this week's podcast, we spoke with. Makera Kigarada, Principal Product Manager at Fintech start-up M-KOPA to hear about how he got started in the new market as a product manager, and his key lessons learned so far. [.] Read more » The post Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience appeared first on Mind the Product.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Why is the adoption curve flat for my product and what can I do about it?

The Product Coalition

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. And while I can say there is no magical formula to eliminate the wall, there are ways to sidestep it.

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How to Avoid False Insights in Your Research

dscout People Nerds

It’s easier than you’d think to glean false insights in your research. Here are some of the common mistakes researchers make—and how to prevent them.

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What is customer lifetime value?

Intercom, Inc.

Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers. You do this by calculating the average value of each customer purchase and the purchase frequency rate.

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Looking after your mental health as a product manager

Mind the Product

It’s important that product managers, just as much as everyone else, are looking after their mental health. With help from Product Consultant and mental health speaker, Nicholas Jemetta, we discuss ways to look after yourself in your product management career. [.] Read more » The post Looking after your mental health as a product manager appeared first on Mind the Product.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Truly Celebrating Product Failure?—?A Formality You Shouldn’t Skip

The Product Coalition

Truly Celebrating Product Failure?—?A Formality You Shouldn’t Skip “It’s important to remember that at least half of our early product concepts and features won’t work out. Come back to this thought every day. Put it on a sticky note where you will see it every time you review the results of a product test. Commitment bias is real, and it’s our job as product leaders to mitigate it.

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Use Deliveries to Offer New Decision Points for Tactics and Strategy

Johanna Rothman

We often think that finishing a story from the backlog is “just” tactical. However, the more often we deliver in short feedback loops, the more often we can make strategic decisions. Finishing a story creates a new decision point, for both the product and the corporate strategy. The more often we iterate strategically, the more we exhibit business agility.

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What is workforce engagement management (WEM)?

Intercom, Inc.

Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees. Just as dedicating time to honing the customer experience yields desirable results, the same is true of your workers’ experience. . “Workforce engagement management improves the employee experience”

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SUNDAY REWIND: Using the Kano Model to prioritise product development

Mind the Product

In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. [.] Read more » The post SUNDAY REWIND: Using the Kano Model to prioritise product development appeared first on Mind the Product.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!