In-app Customer Needs Assessment 101: How to Collect and Act on Data
Userpilot
MAY 10, 2022
What is a customer needs assessment and why should you care? Here are the top reasons SaaS businesses need it and a guide on how to succeed.
Sat.May 07, 2022 - Fri.May 13, 2022
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We Made a Mobile App in Six Weeks. Here’s How You Can Too.
Modus Create
MAY 12, 2022
Healthcare is one of the most exciting industries for digital transformation. In recent years, our consultants have helped several healthcare organizations shift their focus to preventive care and patient outcomes. Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. .
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Tech Product Leaders: Are We Spoiling Society?
The Product Coalition
MAY 10, 2022
In honor of Mental Health Awareness Month, it’s time to have a serious discussion. We have a problem, and we’re holding it in our hands. Continue reading on Product Coalition ».
Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks
Alchemer Mobile
MAY 12, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management).
Solving Open Source Complexity with a Managed Data Infrastructure Platform
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With its unparalleled flexibility, rapid development and cost-saving capabilities, open source is proving time and again that it’s the leader in data management. But as the growth in open source adoption increases, so does the complexity of your data infrastructure. In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, li
What is the customer journey?
Intercom, Inc.
MAY 13, 2022
A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .
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Growth Product Management: What You Need to Know
The Product Coalition
MAY 13, 2022
Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find… Continue reading on Product Coalition ».
How to Use Feedback to Improve Mobile Customer Experience in 4 Steps
Alchemer Mobile
MAY 10, 2022
From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.
Intercom’s product principles: Build better solutions by keeping it simple
Intercom, Inc.
MAY 11, 2022
Complexity hampers our ability to move quickly. At Intercom, keeping it simple means being deliberate about getting things into our customers’ hands in the most straightforward way. We often fall into the trap of assuming that the more complex a product, the more powerful it is. At Intercom, we steer away from complexity and keep things simple. Keeping things simple leads to solutions that are easier to build and maintain, and more intuitive for our customers.
Put your nostalgia goggles on, it’s World Product Day
Mind the Product
MAY 10, 2022
World Product Day returns on 19 July 2022, and this year we’ll be celebrating “Product firsts”! We want to help those who are taking their first steps, whether into a new leadership role, a new industry, or simply starting their first job as a product manager. We’ll be spending the day hosting discussions about our [.] Read more » The post Put your nostalgia goggles on, it’s World Product Day appeared first on Mind the Product.
The AI Superhero Approach to Product Management
Speaker: Conrado Morlan
In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:
Metrics Hierarchy and Metrics Pyramid: Aligning Product and Business Goals
The Product Coalition
MAY 11, 2022
Metrics Pyramid, Metrics Hierarchy, Unit Economy, Funnels?—?there are many ways to connect and organize metrics and dashboards. Choosing the right approach is 80% of success. As a consultant on advanced analytics, I often hear, “ Our business metrics were rising. But as we were cracking a bottle to celebrate, the metrics suddenly dropped ”. In most cases, such happens because the metrics hierarchy rule* was not respected.
Peter Thiel's Anti-Lean Manifesto
Sachin Rekhi
MAY 7, 2022
The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. The concepts the methodology describes, from hypothesis testing, to MVPs, to pivots, have become common vernacular in startup circles.
What is customer service?
Intercom, Inc.
MAY 13, 2022
Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. .
How to make product decisions with transparency and trust by Ellen Gottesdierner
Mind the Product
MAY 13, 2022
Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. [.] Read more » The post How to make product decisions with transparency and trust by Ellen Gottesdierner appeared first on Mind the Product.
Provide Real Value in Your Applications with Data and Analytics
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The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
App & Game Localization: How to Reach Mobile Users Around the World
The Product Coalition
MAY 13, 2022
Mobile game and app companies are continuously searching for ways to expand their audience base. While it’s common knowledge that localizing your app store page is a must for boosting downloads, localization of your app content will have a significant impact on retention. Drawing on our 18-years of experience in app localization, we would like to share our tips and best practices which should be useful for those who are experienced in app & game localization, as well as for those who have ye
Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”
Nir Eyal
MAY 9, 2022
For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself. But there are still problems so tricky that they take even more thinking through. The post Don’t Write About What You Already Know — Instead, I’m “Writing To Learn” appeared first on Nir and Far.
What is a marketing campaign?
Intercom, Inc.
MAY 13, 2022
A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Examples include: . Search engine marketing where you strategically position your content at the top of search engine results. .
Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience
Mind the Product
MAY 10, 2022
What would it be like to pack up all of your things and land a Fintech job in a completely new continent? On this week's podcast, we spoke with. Makera Kigarada, Principal Product Manager at Fintech start-up M-KOPA to hear about how he got started in the new market as a product manager, and his key lessons learned so far. [.] Read more » The post Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience appeared first on Mind the Product.
Your Guide To Transitioning Into Product Management: Essentials For New PMs
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Are you considering a shift to product management or just starting your journey as a Product Manager? Join Leslie Grandy and Drew Weaver for an insightful webinar designed to help you seamlessly transition into this dynamic role. Whether you're looking to pivot your career or enhance your existing skills, this session will equip you with the knowledge and tools to succeed!
Why is the adoption curve flat for my product and what can I do about it?
The Product Coalition
MAY 12, 2022
In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. And while I can say there is no magical formula to eliminate the wall, there are ways to sidestep it.
How to Avoid False Insights in Your Research
dscout People Nerds
MAY 12, 2022
It’s easier than you’d think to glean false insights in your research. Here are some of the common mistakes researchers make—and how to prevent them.
What is customer lifetime value?
Intercom, Inc.
MAY 13, 2022
Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers. You do this by calculating the average value of each customer purchase and the purchase frequency rate.
Looking after your mental health as a product manager
Mind the Product
MAY 12, 2022
It’s important that product managers, just as much as everyone else, are looking after their mental health. With help from Product Consultant and mental health speaker, Nicholas Jemetta, we discuss ways to look after yourself in your product management career. [.] Read more » The post Looking after your mental health as a product manager appeared first on Mind the Product.
How AI Can Help You Build Better Products: 10 Tools To Save You Time
Advertiser: Canny
AI is everywhere: from self-driving cars to text generation, to creating images and music. So, how can product managers use AI to save time and build better products? AI can help with research, feedback management, user engagement, and roadmapping. With AI, product managers can work faster and smarter. In this guide, we’ll show how product managers can use AI to build better products.
Truly Celebrating Product Failure?—?A Formality You Shouldn’t Skip
The Product Coalition
MAY 12, 2022
Truly Celebrating Product Failure?—?A Formality You Shouldn’t Skip “It’s important to remember that at least half of our early product concepts and features won’t work out. Come back to this thought every day. Put it on a sticky note where you will see it every time you review the results of a product test. Commitment bias is real, and it’s our job as product leaders to mitigate it.
384: Why listening is the next product management superpower – with Christine Miles
Product Innovation Educators
MAY 9, 2022
How product managers can achieve transformational listening. Today we are talking about listening. How would you rate yourself as a listener? I consider it a superpower for product managers and innovators, because proper listening is a key way to learn what customers need. It is also a behavior of those gaining influence in their organizations. To help all of us better develop this superpower, Christine Miles joins us.
What is workforce engagement management (WEM)?
Intercom, Inc.
MAY 13, 2022
Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees. Just as dedicating time to honing the customer experience yields desirable results, the same is true of your workers’ experience. . “Workforce engagement management improves the employee experience”
SUNDAY REWIND: Using the Kano Model to prioritise product development
Mind the Product
MAY 8, 2022
In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. [.] Read more » The post SUNDAY REWIND: Using the Kano Model to prioritise product development appeared first on Mind the Product.
Demystifying DAPs: A Practical Guide to Digital Adoption Success
Speaker: Pulkit Agrawal
Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications. As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. This session is your guide into the robust world of DAPs, exploring their origins, evolution, and the current trends shaping their development.
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