Gainsight

FEBRUARY 2, 2024

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. An online training center serves to train and educate a company’s most valuable assets—their customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

APRIL 7, 2020

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. The increased volume is affecting businesses of all types.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

B2B 79

B2B Research Software Feedback Software Customer Experience 79

Userpilot

DECEMBER 19, 2022

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Do your market research. Go for account-based marketing. Narrow down your target audience.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Named one of the “ 10 Indian SaaS Marketers you must watch on LinkedIn ”, Sanjana is a result-oriented B2B SaaS Marketing Specialist with 8+ years of extensive experience.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

APRIL 26, 2024

Having a self-service support system will improve customer satisfaction by equipping users with the tools to solve their own problems while simultaneously r educing the load on your representatives. Educate your customers with a self-support system Over 60% of customers prefer self-service support like a knowledge base or onboarding chatbot.

Feedback Software 57

Feedback Software Analytic Tools Research Software User Testing 57