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Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
What’s your biggest challenge with user onboarding communication? Effectively announcing new features to drive adoption. How do you currently segment users for onboarding messages? Based on user profile data or persona. ” moments, increase activation, and boost feature adoption. Customer data in Salesforce.
As a productmanager, I’ve come across all the common obstacles to creating personas. Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points.
Can you imagine what the ideal SaaS customer onboarding process looks like? That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong). Miro Miro’s onboarding process is simple. What can you learn from Userpilot?
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As productmanagers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success?
Video onboarding can be the solution you need when text-only tutorials are driving your users away. Text-heavy onboarding flows can overwhelm new users, leading to increased support tickets and slower activation. So you can build successful onboarding experiences that we know will increase user activation.
As a productmanager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. In this post, I’ll walk you through how these tools compare based on actual, hands-on use, not just pricing tables and feature checklists.
Product Growth Slowing? Tips For Managing A Mature Product By Jana Paulech At a Glance As your product enters the maturity stage, growth slows, but business returns remain strong if managed wisely. Exploring new audiences, product offerings, or business models can help reinvigorate momentum.
You know your product collects tons of data. Because product analytics should be easy and accessible for everyone, not just data experts. In this guide, well break down the top data visualization tools for product teams, so you can stop guessing and start making smarter, data-driven decisions. What are data visualization tools?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions? Make our product fit those needs.
Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this? In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.
Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users? Guesswork and sales team feedback only go so far.
Help center software allows you to juggle feature rollouts, bug fixes, and user onboarding without keeping up with endless tickets. Consistently update it to ensure users stay informed about newly released features or workflows. Another significant benefit is reduced support tickets.
The Pendo Mobile feature is good at what it intends to do: improve the mobile app experience. But is it really worth it for productmanagement? Plus, when compared to Userpilots mobile features, it seems to provide less value for a higher cost. Great for feature tours and onboarding sequences. Dashboards.
You’ve built a great product, but users keep dropping off before they see its value? At times, even a great in-app onboarding flow isn’t enough. That’s where an onboarding email sequence comes in. In the long run, it will encourage product adoption, boost customer retention, and reduce churn across the entire customer lifecycle.
It’s built for product people who need clear insights without drowning in data. In this article, I’ll show you how Userpilot helps product teams cut through the noise and understand what really matters in mobile user behavior: no data science degree required. Then you can tailor in-app experiences for each user.
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Increased retention rates.
We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. The product is the right market fit.
As a productmanagement veteran with over 20 years of leadership experience, I’ve worked with numerous organizations looking to transform their approach to building and delivering products. These product leaders come from various roles – from CPOs and productmanagers to designers, engineers and sales people.
If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , ProductManager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.
How productmanagers can empower teams to create a winning product strategy. We hear a lot about strategy and that productmanagers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?
There’s a saying that in the modern world, ‘data is the new oil’ For any savvy productmanager, onboardingmetrics are some of the most valuable data you can get your hands on. Critically, user onboarding is not a ‘once and done’ activity. What is the user onboarding process?
A Guide for ProductManagers Photo by Duncan Meyer on Unsplash When it comes to digital healthcare apps, creating an effective onboarding flow is crucial. In this blog post, we will walk through some of the basic principles of creating onboarding flows for digital healthcare applications.
What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.
Evangelizing productmanagement within an organization often comes with a variety of challenges and roadblocks. Product leaders must be prepared to face and overcome these obstacles to successfully drive the adoption of productmanagement best practices.
And we think it applies just as well to productKPIs. ” Here are 14 essential productmanagementKPIs you need to measure (tips for improving them + industry averages included!). TL;DR ProductmanagementKPIs are measurable values used to evaluate how well a product achieves its goals.
Financial well being, usage, simple tracking metric or only shopping experience. Not having clear, concise product categories, subcategories and navigation, is painful for customers. Potential solutions to improve these pain points are: Keeping slick product navigation. There are some actionable metrics.
In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers. What is user activation?
Productmanagers (PMs) are ninjas of aligning people, management, and processes. No product tool or template can save you if you’re not killing it in these three areas. The best productmanagers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?
When designing an onboarding system , it’s more efficient to look at the productonboarding best practices established by other businesses than it is to try to do it all alone. To help out with this here are some of the best practices you should keep in mind when building your user onboarding process.
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.
Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the productmanagement fundamentals. Let’s explore the key fundamentals of productmanagement that every product leader should master.
User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!
An Interview with Phil Koziol, ProductManager at Good Pair Days. What is the longest onboarding process you have experienced when starting a new role? More often than not, a ProductManager starts a new role and is immediately bombarded with tasks and responsibilities. A few days or maybe a week?
I’ve been working in digital products for 15 years and, throughout this time, I’ve found that productmanagement has many faces. You can be a one-man orchestra going from ideation to monitoring or you can be writing specs on a specific scope, within a large product. one ops and one productmanager).
UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a productmanager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!
Getting new users signed up and beginning to get value from your product is a challenge many productmanagers will face: onboarding UX best practices can help you tackle it effectively. In this article, we’ll break down exactly the tools , techniques, and tactics you can leverage in your product.
Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.
For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The fact is that coding an onboarding process from scratch is near-impossible for most SaaS businesses, both in terms of cost and in terms of having enough free developers available.
Any savvy productmanager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! Let’s get started.
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