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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). There are two reasons why.

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15 Best User Behavior Analytics Tools in 2024

Userpilot

User behavior analytics tools are an essential part of the modern product manager’s toolkit. You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth. These robust tools help you track and analyze crucial user behavior data.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. NPS scores or bug reports).

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

We look at how you can combine the two seemingly incompatible worlds and examine examples of companies that have managed to achieve this. TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. Is this even possible to make it work? Let’s get right to it!

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BoS Conf Online Fall Supporter: Logi Analytics

Business of Software Conference

A Little about Logi Analytics. Logi Analytics, an insight software company, empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions and a team of dedicated experts invested in your success. Learn more about Logi Analytics here. Get your Fall BoS Conference Ticket.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!