PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive also offers “codeless integration” through mParticle, without requiring customers to create a new series of events within their apps. This saves companies valuable time and resources.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. Take Mixpanel, for example. Who is it designed for?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it.

Research Software 76

Research Software Engineering User Testing Marketing 76

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 72

Analytic Tools Onboarding KPIs Research Software Product Marketing 72

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Tracking custom events.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Reporting Tools 89

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Intercom, Inc.

SEPTEMBER 10, 2020

As an engineer by training, in pressure situations he tends to “lean to the quant.” Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. .

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

MAY 20, 2024

Chrome extension builder : With Userpilot, you can craft an engaging customer experience utilizing different UI patterns and in-app messages (e.g. AI writing assistant : Userpilot’s AI writing assistant helps enhance the copy of your in-app messages so they are more readable and engaging. Setting up events in Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

bpma ProductHub

JUNE 30, 2017

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. There are many ways to deliver your requirements to your engineers but none is more effective than user stories.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Mixpanel

JANUARY 12, 2023

Keyword research answers an important question: What words do people use to describe the pain point your product solves—at scale? It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. This technique is called message matching. Plaid’s homepage March 15, 2015.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

APRIL 28, 2024

The ability to trigger the user guides when specific in-app events happen is nice to have and will help you build more contextual in-app experiences. Minimum product usage analytics , to be able to track how users engage with the product, and where they get stuck so you can build relevant user guides to help them.

User Testing 52

User Testing Analytic Tools Feedback Software Customer Feedback 52

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Userpilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

MARCH 16, 2024

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need. Please do shoot a message in case you need any help! Please consider subscribing to our publication and sharing it in your circles.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

MARCH 29, 2024

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Mixpanel

JULY 30, 2021

Our main criteria was for our product analytics and messaging automation tools to be able to communicate easily — in terms of facilitating communication within the Marketing and Product teams, as well as integration between the tools. This makes it easy for Marketing to communicate with the Product and Engineering teams.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. It takes charge of product launches and initiatives too.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive also offers “codeless integration” through mParticle, without requiring customers to create a new series of events within their apps. This saves companies valuable time and resources.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

AUGUST 27, 2020

So, these are people: Who are responding positively to your marketing and value proposition – and so are very similar to ( hence “adjacent to”) your existing user base. Then maybe there’s a product-market fit issue arising from your ads and landing pages. The Activation event will differ for every SaaS product.

Analytic Tools 66

Analytic Tools Customer Experience User Testing Customer Feedback 66

The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product. When it comes to the keywords, focus on what users will search with on search engines. Regarding product promotional methods, you can learn from here.

Customer Experience 96

Customer Experience Events Blog Engineering 96

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. March Product Conferences. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product marketing speaker.

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

Userpilot

MARCH 16, 2024

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Software Review 52

Userpilot

MARCH 16, 2024

It accomplishes this through in-app guidance and messaging to provide on-demand support whenever it’s needed. No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Userpilot

MARCH 11, 2024

TL;DR Mixpanel is a good choice for user behavior analysis and it comes with features such as in-app events, feature tags, user journey mapping, and user segmentation analysis. Here’s what to consider before opting for one: Event tracking – so you can track user behavior and activity. Let’s get started! feature heat maps).

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52