Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Sachin Rekhi

AUGUST 4, 2021

Or PMs at larger established tech firms might see great PMs at work within their company, but they struggled to reverse engineer just how to recreate their success for themselves. Take product roadmaps for example. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

NOVEMBER 23, 2021

These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes. The frameworks (image 1 &2) highlight the approach to take the product into the market. Refer image 2.

Startups 126

Startups Strategy Technical Review B2B 126

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 8, 2019

Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps. I am a firm believer that an agile product roadmap is an important document for all agile teams. Instead, we consider the idea of planning.”

Agile 60

Agile Roadmap Vision Customer Feedback 60

Userpilot

APRIL 6, 2023

In this article, we look at different ways for product managers to avoid falling into the overengineering trap. TL;DR An over-engineered product is more complex than it should be and it solves problems that don’t exist. Low feature adoption is one of the symptoms of over-engineering. First, it delays the product launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

JUNE 24, 2020

a PMM or Strategic PM is more likely to deal with users, and a Technical PM is more likely to deal with a solution architect or DevOps engineer), but it is extremely important for all. Any type of product manager needs to be able to put themselves in the shoes of the user as well as all of their stakeholders.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

ProductPlan

JANUARY 8, 2019

In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. From there, we’ll walk you through the agile roadmapping process step by step.

Agile 64

Agile Roadmap Vision Software Review 64

Ronke PM

APRIL 11, 2024

While product teams and their multidisciplinary partners may have a clear vision for the product, customer, and business outcomes, they still need to validate these visions and ensure that customers and prospects will desire the new feature or product. Gathering customer feedback is invaluable.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She’s worked in both product-led and non-product-led companies, so she understands the intricacies. Connect with Büşra on LinkedIn.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Intercom, Inc.

JULY 28, 2022

Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. Communicate your vision for growth clearly and often, and make sure you’re building a culture where people feel like they’re being set up to suceed. Is it ten sales reps, a couple of SDRs, and a solution engineer?”

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Intercom, Inc.

OCTOBER 8, 2020

This echoes the philosophy behind Atlassian’s distribution flywheel where the product, marketing, and sales teams work together to remove as much friction in front of the customer’s path as possible in a transparent manner. The connected model makes sales, marketing, and product equal partners at the table.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. If you are not performing the above activities, your role may be an another approximation to a Product Manager role. Ultimately the accountability lies with the Product Manager. Product Roadmap.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. Strategically, this is about focusing vision and limited resources.

User Testing 161

User Testing Data Visualization Product Management Product Manager 161

The Product Coalition

JULY 22, 2021

think sales (engineers), account managers, customer success, product marketing. The ones who sell the product over and over again, the ones who handle escalations or talk about the roadmap to the customers. As much as your customers, your peers need to know who you are and what your vision is. Is this a bug?

User Testing 158

User Testing Roadmap Messaging Leadership 158

Sachin Rekhi

JUNE 25, 2017

I've organized this collection into several sections, starting with product management 101. I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Userpilot

AUGUST 10, 2022

The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Roadmapping. Product creation. Conduct market research. Market research is necessary to assess the current situation in your industry. Roadmapping. Focus on the minimum marketable feature.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Product Talk

FEBRUARY 12, 2020

Principal Engineer Todd Johnson walks the team through orchestration based on the results of the exercise. Lisa soon realized that her team was turning to her for guidance on the orchestration roadmap. This vision could then be broken down into parts that could be prioritized and fed into the roadmap. Tweet This.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

The Product Coalition

MAY 11, 2020

Let’s say that you want to create an all-in-one service to create payment system to vendor, and since you are too eager to scale it up you instantly suggest engineers to create a microservices and then struggle heavily because in the end it’s too powerful and didn’t even get enough usage from stakeholder to be considered success.

User Testing 98

User Testing Product Management Product Manager Product Research 98

Innovatemap

JULY 2, 2020

Your product is live, you have product market fit , and customers are seeing value. A roadmap will help strategically plan a future for your product that will guide you to meet your business goals. At the core of any product decision is a business decision. Is your product roadmap strategic?

Roadmap 40

Roadmap Automotive Customer Experience User Testing 40

ProductPlan

OCTOBER 6, 2022

Start with your company and product mission and vision. ProductPlan is the product management platform that operationalizes product strategy and execution best practices and drives innovation, trust, and accountability. When the product designer and I discussed the feedback, we revisited the job of those early designs.

Product Research 96

Product Research User Testing Research Software Feedback Software 96

The Product Guy

JUNE 20, 2019

This has been challenging to navigate as there are not many resources available on how to manage not only a maturing product but the changes that come with rapid organisational growth. As the first and most senior PM, I recognized the need to clarify vision, formalize processes, and set a proactive agenda moving forward.

Product Research 151

Product Research Feedback Software User Testing Technical Review 151

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product Team Roles.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Product Innovation Educators

MARCH 15, 2021

Product managers now have more influence because they’re in the middle of the organization, connecting the dots between engineering, design, and marketing. They create the roadmaps and vision. 6:22] Why is the cross-functionality of product management important? Product managers are generalists.

Data Visualization 70

Data Visualization Product Management Product Manager Reporting Tools 70

Bain Public

MAY 24, 2019

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Getting it wrong comes in two forms: building the wrong product and building the product wrong. A well-understood product roadmap aligns behavior within the business.

Roadmap 40

Roadmap User Testing Research Software Customer Experience 40

Userpilot

JANUARY 21, 2021

To cut the long story short: a Product Owner is a more specialized Product Manager, focusing on the second part of the product development process (marked in orange below) – the actual * development *: Source: Userjournal.com. Craft a long-term vision and strategy for the product. Technical Knowledge.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. In many cases, product managers are the liaison between technical and non-technical worlds. You’re only as good as your team.

Product Management 147

Product Management Product Manager Management Management 147

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116