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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Why you Should Invest in Relationships With Your Engineering Team

Mind the Product

A healthy relationship between product management and engineering is critical to building successful products. It’s also essential to creating a team where great people want to work. Except, we live in the real world where life is messy, responsibilities overlap, specifications change, and the way teams interact can introduce friction.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Let’s get into it!

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

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Feature Ideation Process Steps & Techniques for Product Teams

Userpilot

You need a robust ideation process to bring the right ideas to life and add more value for your users. This guide explains what feature ideation is, what strategies to use to come up with new ideas, and how to focus on the right ones. A SWOT analysis helps discover gaps and opportunities in your product for new feature development.

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Key Advice and Strategies for Mobile Product Managers

Alchemer Mobile

Customer behaviors and preferences are shifting daily – as are their emotions. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. do not interface with developers in a technical way). Go beyond NPS as a core KPI.

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How to Design a Product: Steps, Best Practices and Tools

Userpilot

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience. Follow an agile mindset.