Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Userpilot

MAY 30, 2023

In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives. TL;DR A customer data platform is a tool enabling you to collect, manage, store, and analyze data, which ultimately helps you better understand customer behavior.

Analytic Tools 84

Analytic Tools Data Visualization User Testing Customer Experience 84

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. Successful product launches stand on the back of an effective GTM strategy. The next step is actually getting it to them. GTM strategy.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Intercom, Inc.

MAY 10, 2018

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. Andrew: Definitely.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

NOVEMBER 5, 2019

Derek: We’re a product led company, so most of our leads come through a free trial. When we think about speed, first of all, it’s how fast we can get someone to value in the product. There’s momentum when you start using a product and, if you let that lag in this day and age, it’s kind of deadly.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

JANUARY 24, 2019

Transitioning into an effective marketplace required keen attention to the evolving needs of their customers – who wanted to connect to third-party partners. It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. Customer nurturing now starts from the first touch, and AI can help with that.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Andrew Chen

MAY 14, 2018

Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

StubHub

MAY 8, 2019

Four key features of the new StubHub Developer Program include: API experience that reflects our customer journey and was built from the ground-up by taking an outside-in approach. They can create apps with products they want to use and try them out right on the portal. creating API tokens, tiers and subscriptions?—?accelerating

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8