Remove Enterprise Remove Marketing Remove Product Strategy Remove Strategy
article thumbnail

Crafting a go-to-market strategy for enterprise product management

Mind the Product

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.

article thumbnail

Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

article thumbnail

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

article thumbnail

Business Strategy vs. Product Strategy: What’s the Difference?

ProductPlan

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy. A Closer Look at Each Strategy.

article thumbnail

Product Strategy Lessons From Henry Ford

The Product Coalition

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Marketing needs to know exactly who the target audience is and what value proposition to talk about. What people usually call strategy is in many cases just a general direction.

article thumbnail

Why Product Strategy is More Often Reactive than Proactive

ProductPlan

If so, chances are you were working without the benefit of a concrete product strategy. Product strategy helps with feeling overwhelmed because it Helps your product team see how your product contributes to your company’s goals. Guides your product decisions. Their product strategy is reactive.