Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

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Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

ProductPlan

OCTOBER 6, 2022

It was a good signal that we were moving toward product-market fit. Launching a new product is not a one-person endeavor. In researching Launch Management, I relied on the expertise of product design to create a great customer experience. Rather than having the launch live in the launch manager’s head.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

JANUARY 13, 2021

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. This will allow you to customize the onboarding flow to the needs of each segment of your users – e.g. an agency/enterprise user may be interested in learning about completely different features than an SMB user.

Research Software 64

Research Software Customer Experience Product Research Data Visualization 64

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

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Product Marketing Marketing Product Research Research Software 55

Userpilot

DECEMBER 12, 2022

Userpilot is a product growth platform that allows you to harness user data to drive customer engagement and product adoption. Userpilot is particularly useful for product managers , product marketing managers , and customer success or support managers. They can benefit from some of the Userpilot functionality too.

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Data Visualization Analytic Tools Customer Feedback Feedback Software 94

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Regardless of size and scope, launches always turn out better when you involve the product team. Many, in fact, describe a siloed approach to launching products.

Research Software 52

Research Software Roadmap Product launches User Testing 52

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

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Weak Development Team Product Research Development Research Software 105

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? Table of Contents.

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Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. Sign up for the weekly Product Briefing.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. Big Budget Blindness: Do You Really Have Product-Market Fit?

Marketing 50

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Business of Software Conference

OCTOBER 11, 2023

Know how to leverage them, but know how to work around them as well Their motivations are different from either the company that wants to acquire you or you as one that is being acquired Is enterprise value being considered in the rationale for acquiring a company? Do not sell them the enterprise edition at the lowest price point.

Research Software 40

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Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product testing and iterative development. Go-to-market strategy.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Who is a product manager?

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85