Enterprise Onboarding KPIs Outbound Positioning 
Userpilot
JANUARY 22, 2024
TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. A low-touch model relies on automation and self-service resources to onboard and support customers with little direct CSM involvement. Let’s get right into it!
The Product Coalition
MARCH 3, 2023
Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.
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Userpilot
SEPTEMBER 7, 2023
Define important customer touchpoints for each user persona: Look at acquisition metrics to understand important channels Use heatmaps and website session recordings to understand the buying process Map your sales process touchpoints Define the activation point for different personas Understand the happy paths for different personas 3.
Userpilot
FEBRUARY 4, 2022
We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Rarely pays out.
Intercom, Inc.
FEBRUARY 5, 2019
When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Spending $300 to acquire customers for a $99 product isn’t economical. Some industries are used to PowerPoint sales presentations, handheld onboarding and onsite training.
Userpilot
JULY 24, 2023
We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.
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