Enterprise Outbound Positioning Product Marketing 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Usersnap
FEBRUARY 14, 2023
In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. What Is a Go-To-Market (GTM) Strategy For SaaS? Am I competing with SMB markets, mid-markets, or enterprises?
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BrainMates
SEPTEMBER 19, 2022
The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.
Userpilot
FEBRUARY 4, 2022
SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. As the price of your product increases, so does the customer acquisition cost. The enterprise model.
Brian Balfour
JULY 18, 2017
The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. They are in the advantageous position where they also own the channel. Here they use mostly Content Marketing and Inside Sales.
Intercom, Inc.
NOVEMBER 7, 2019
It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.
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