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How our infrastructure scales alongside our customers

Intercom, Inc.

We have truly global ambitions to bring our mission of making internet business personal to the biggest enterprise customers across the world. This is the third post in a series exploring the ways Intercom has scaled key functions to support the needs of enterprise customers. At Intercom, we aim to run less software.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. So before you begin searching for specific tools, define your goals upfront.

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Customer Success Models: How to Choose the Right One for Your SaaS?

Userpilot

In SaaS, the low-touch and hybrid models are more popular, while enterprise software – very high-touch, so consider your industry when choosing the model. To close deals, they rely on outbound tactics and personalized 2-way interactions between the sales team and the prospective customers. Growth models.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue?

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.