Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product. What is product growth?

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Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. It’s over 50 pages, includes all my essays, and alongside 200 slides in decks I published this year, you should have more than enough content to read through for a while.

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Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Customer acquisition is not CPA – Three examples. To start off, let’s address a common myth.

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Amplitude

AUGUST 31, 2018

When we talk growth, we’re talking about rapid, scalable user acquisition through superior products that keep customers coming back. At Amplify this October, we’re proud to host the leading authorities on growth—familiar names who have launched products and tailored customer experiences for some of the biggest players in tech today.

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Sachin Rekhi

MARCH 1, 2020

Now with 150+ essays published with over 1.5 I'm often given the feedback that many of my essays apply equally well in roles outside of product management and I certainly think that's true. The remaining 15% of my essays cover everything from career optimization to life hacks to engineering. Types of essays.

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Andrew Chen

DECEMBER 10, 2018

Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. It turns out sometimes, as a platform, you’re super lucky, and your customers find new ways to engage and grow your service for you. Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter.

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User Testing Startups Technical Review Customer Experience 100

Andrew Chen

SEPTEMBER 4, 2018

Why offline products are so compelling for acquiring customers. Phases of growth- why early companies focus on acquisition, but big companies focus on churn. Part 1: User Acquisition. You want to go a couple levels even deeper: How many new customers are you adding? Why blended CAC numbers are misleading. Palo Alto, CA.

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Userpilot

APRIL 23, 2021

That’s because retention and activation , not acquisition, are the main drivers of profitability in the SaaS world. You’re not going to recoup all that investment with just one round of monthly payments per customer. Use content to educate your customer 9. Don’t provide experience flows to users who don’t need them 6.

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Intercom, Inc.

APRIL 14, 2020

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.

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Sachin Rekhi

MAY 18, 2022

In 2004, Bezos and team came across an essay by Edward Tufte , a Yale professor who is an authority on the visualization of information. Narratives were used inside Amazon to describe, review, or propose everything from an investment, to a potential acquisition, a new feature, a monthly or quarterly business update, or an operating plan.

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Andrew Chen

DECEMBER 10, 2018

Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. It turns out sometimes, as a platform, you’re super lucky, and your customers find new ways to engage and grow your service for you. Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter.

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User Testing Startups Technical Review Customer Experience 40

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. This creates an acquisition treadmill with built-in natural churn. Why you need a mechanism for free acquisition. If you enjoy the conversation check out more episodes.

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Andrew Chen

NOVEMBER 1, 2021

In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led.

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Sachin Rekhi

FEBRUARY 16, 2020

While I should write an entire essay on the best practices associated with each deliverable, I'll instead focus for now on introducing each of them and providing a perspective on why they are important. Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions.

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Andrew Chen

AUGUST 21, 2023

It’s a zero-sum game to overpower other companies The graduation problem : Startups often charge a take rate — % of bookings — and if the creator is acquiring own their customers and also doing the underlying work, they want to pressure you towards reducing costs. Why does this happen?

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Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

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Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. From Chapter 20 of The Cold Start Problem: The Acquisition Effect — PayPal). I appreciate your support).

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Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Segment Based On Customer Type/Attributes Most companies have different types of customers.

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Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Lenny’s essay below discusses a comprehensive list of tactics and ideas around growing this critical side of the market. Stage : Always.

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Sachin Rekhi

DECEMBER 26, 2019

In that past decade, I've authored 150 essays , mostly sharing everything I've learned about product management and entrepreneurship throughout my career in Silicon Valley. In this post, I share the three lenses from which you show develop your product roadmap, including customer obsession, business obsession, and vision obsession.

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Andrew Chen

MAY 14, 2018

In high-profile cases where growth peaks and crashes , there are often two problems working in concert: The acquisition model might be a single channel, and/or the product might serve an infrequent need, like a mattress or a car. This creates an acquisition treadmill with built-in natural churn. You get all of this free acquisition.

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Brian Balfour

JUNE 20, 2017

Lead qualification The first challenge was to determine at the lead acquisition stage which creators had the potential to become "financially successful." "The The opposite would be to say that we're doing a bad job on acquisition and users aren't even clicking through. Let's start with looking at its converse.

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UX Planet

FEBRUARY 26, 2024

This understanding becomes so pervasive that it’s hard to pretend that our application of knowledge should be limited to the interaction between the customer and the product or service we’re working on. Restricted Talent Acquisition A. Consequently, any objections to design challenges become transparent and self-evident.

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svpg

SEPTEMBER 30, 2016

So one of the very first things I did was to sit down and write an essay about what I believed about this role. From the customer’s point of view, they would rather wait a little longer and have a better platform-specific solution, than simultaneously ship a generic product on all platforms.

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Product Solving

JULY 29, 2020

By “proxy” he means systems put in place to better the organization and their ability to service customers. I wrote in my essay on leverage that it is a product manager’s job to put on guardrails and keep the team headed in the right direction. Bezos calls it management by proxy. They lose their intended effect.

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Customer Experience Data Visualization User Testing Product Research 52

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Lenny’s essay below discusses a comprehensive list of tactics and ideas around growing this critical side of the market. Stage : Always.

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User Testing Customer Experience Research Software Feedback Software 48

Andrew Chen

NOVEMBER 13, 2018

Get this deck as a PDF, plus new updates and essays in the future by subscribing to my newsletter. They talk to some customers, ask what they want, and try again. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Thanks, Andrew.

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Intercom, Inc.

JUNE 28, 2018

Andrew Chen on fighting acquisition channel fatigue. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

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Business of Software Conference

JUNE 27, 2019

We’re a software consulting company we build custom software for Fortune 500 companies. They saw our amazing company our amazing culture our amazing team and they made a strategic acquisition. Another thing that you have to do is you have to reinforce the tribal customs. I’m counting on you OK. It’s just bland.

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Intercom, Inc.

JUNE 28, 2018

Andrew Chen on fighting acquisition channel fatigue. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

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Andrew Chen

MAY 28, 2019

Spotify also accounts for two of the largest podcast acquisitions in industry history — Gimlet and Anchor — which occurred earlier this year. Meanwhile, the Discover tab curates audio content into a custom social network so users can see not just the most popular content, but also what people are saying about it.

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Andrew Chen

NOVEMBER 4, 2019

The essay below argues: “ The Passion Economy.” People need to get found — both by their customers and their audience — and we now can plug into platforms with billions of consumers. They might start with a very basic offering and add product capabilities as their customers earn revenue and develop new needs.

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Business of Software Conference

JUNE 19, 2020

So the first thing that we did is we went out, we wanted to cut some baseline data so we collected some NPI data from our competitors customers and then just a whole swath of other analytics and business intelligence tools out there. And so, the problem for us was we didn’t know what was going on in the actual analytics market.

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Andrew Chen

NOVEMBER 4, 2019

The essay below argues: “ The Passion Economy.” And quick plug, if you want to read more essays like this — this article was originally posted on a16z.com and you can subscribe to the newsletter here ). Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses.

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