The Product Coalition

MAY 3, 2021

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market.

Product launches 123

Product launches Feedback Software Research Software User Testing 123

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. In this comprehensive guide, we’ll walk you through: How to implement a CES survey and collect valuable feedback. The best times to launch your CES surveys. Book a demo to get started.

Customer Experience 103

Customer Experience Customer Feedback Product Research User Friction 103

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. To create a successful activation strategy , you must first define your product's value proposition. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. is necessary to assess your marketing team’s success.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JUNE 22, 2023

TL;DR Product complexity, new features and updates , and poor onboarding can lead to high customer support loads. 11 ways to effectively reduce customer support load include: Personalize the user onboarding according to different segments’ JTBDs to minimize the number of unresolved issues. Book a demo to learn more!

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience Data Visualization 96

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. A marketing roadmap is a structured timeline of events that communicates the marketing objectives and action plan. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

NOVEMBER 30, 2022

How can product managers keep tabs on all the KPIs necessary to make informed product decisions without getting swamped with all the irrelevant data out there? The short answer is: with product dashboards! We also explore tools for building product dashboards and data analysis. Let’s get to it.

Data Visualization 98

Data Visualization Dashboard Analytic Tools Onboarding KPIs 98

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Final Thoughts.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 14, 2022

Are you wondering what behavioral product management is? Or how behavioral product managers are different from traditional product managers ? Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 97

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer intimacy isn’t a metric you can measure.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? There are some drawbacks to consider, too: subjectivity and limited depth of understanding for complex products.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? What metrics should you track to turn them into actionable insights? Ready to dive into product management analytics? Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Mixpanel

MARCH 30, 2023

Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. If you have a mature, well-established product, it’s even harder to mine through millions of end users and billions of data points. Why establish a product analytics practice?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 105

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

OCTOBER 6, 2022

What is data product management? How is it different from product management ? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning. A data product management team has two groups.

Data Visualization 98

Data Visualization Customer Feedback Analytic Tools User Testing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Achieving product-market fit is about building a product that meets a market need, while product-customer fit is about attracting the right customers.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Gainsight

OCTOBER 6, 2022

We’ve also built product updates to execute these winning plays. Here’s a look at four durable growth plays that we unpacked at our quarterly product launch event Evolve , and the new features we rolled out to help you achieve them. . Grow through your product. But we didn’t stop there. But could it do more?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

FEBRUARY 5, 2021

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends. Contents: Who Is a Product Growth Manager? What Does a Product Growth Manager Do? Conclusion.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. One of my favourite features despite its simplicity! I probably wasn’t. You can feel it.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Department of Product

JUNE 27, 2022

How to Structure your Product Org to Optimise for Growth If your company’s success depends on growing effectively, you need to get these things right When a company grows quickly, it undergoes stress. Define your org structure There are many ways to organize product development. Embed a designer and product manager on each team.

Weak Development Team 52

Weak Development Team Onboarding KPIs Embedded Analytics Reporting Tools 52

Amplitude

DECEMBER 11, 2018

Product-oriented engineering teams do more than just write code. They’re more than just a feature factory; they’re co-owners of the product experience. And they rigorously analyze and measure the performance of features to unearth opportunities to improve. Product Oriented Engineering Teams from Amplitude.

Engineering 111

Engineering Onboarding KPIs User Testing Product Research 111

The Product Coalition

OCTOBER 25, 2018

This information, often in the form of unstructured data, is crucial to discover latent needs and they may not dictate the product roadmap, but will certainly shape product development. Checklist for Customer Feedback Plan Your Customer Interviews Customers will always be your most important source of product feedback.

User Testing 60

User Testing Customer Feedback Data Visualization Customer Experience 60

Intercom, Inc.

MARCH 29, 2022

We’re fresh from our first virtual global event, New at Intercom. We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. What follows is a lightly edited transcript of the event. And that is what today is all about: innovation. “We

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238