Events Finance Framework Product Marketing 
Sachin Rekhi
JANUARY 9, 2017
I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. Risk and return were directly correlated.
Alchemer Mobile
NOVEMBER 10, 2022
Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive also offers “codeless integration” through mParticle, without requiring customers to create a new series of events within their apps. This saves companies valuable time and resources.
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Product Management University
JUNE 30, 2020
Long story short, the interactions between marketing, risk management, card approval, finance, etc. Marketing promotes an event and gets 200 people to register and attend. It begs the question, are we jumping the gun to design products and features before we fully understand the customer workflows and outcomes?
Alchemer Mobile
MAY 7, 2020
Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive also offers “codeless integration” through mParticle, without requiring customers to create a new series of events within their apps. See exclusive 2020 mobile engagement data for finance apps.
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).
Mind the Product
MAY 9, 2019
In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.
Userpilot
APRIL 6, 2023
Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit.
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