Remove Events Remove Inbound Remove Weak Development Team
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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them. Short on time?

Outbound 183
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Understanding your ideal customers and how to sell to them

Intercom, Inc.

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

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How to Do a Competitive Analysis in SaaS

Userpilot

Conduct a SWOT analysis Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Identify their internal strengths and weaknesses, such as product quality, customer support , or market reputation. Define your unique value proposition by pinpointing what makes your product stand out.

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10 Tools and Techniques to Test Your IT Infrastructure Resilience

eG Innovations

IOMeter is an easy way to generate stress on the I/O system and as such can be very useful for development testing teams of products interacting with or generating load on the OVS. This can be particularly useful for testing the robustness of platforms to corrupt data packets and malicious inbound network activity.

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How I treat creative copy like a product—using data

Mixpanel

If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language. From 2015-17, Plaid was a modern API for banking data for developers. They’re crystal clear that they speak to and for developers.

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Better Practices for Building Integrations

Amplitude

When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. At Amplitude, we are big fans of customer development partners (CDPs), who help us build and test our new features. Good integrations start with customers.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot is a product growth platform that allows product teams to: Create different UI patterns for in-app marketing campaigns.