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The Evolution of Github: A Revolution in Code Collaboration

The Product Coalition

Source In the expansive universe of software development, few platforms have wielded as much influence and innovation as GitHub. From its inception as a code hosting service to its current status as the epicenter of collaborative coding, GitHub’s evolution has been a testament to the power of community, creativity, and continuous improvement.

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Targeted Email Marketing: Benefits, Methods, and Examples

Userpilot

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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The Marketing Imagination: Visually Decoded

The Product Coalition

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. One of the books there was “The Marketing Imagination” written by the same author.

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A Deep Dive into the Software Development Life Cycle (SDLC)

The Product Coalition

The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. You should be able to define the project scope and goals clearly by outlining the objectives, functionalities, and features of the software. It helps us meet customers’ demands, needs, and expectations.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.