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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Best Examples of AI in Marketing: Tools & Best Practices

Userpilot

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

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Appcues Analytics: An In-Depth Review [Features, Alternatives, and More]

Userpilot

We’re having a closer look at the key Appcues analytics features, discussing their pros and cons, and checking out a few user reviews. Like Appcues, Userpilot allows you to track goals from the Goals dashboard after you set them from the Chrome extension. The NPS dashboard in Userpilot is more detailed.

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Best Software Localization Tool For Implementing a Localization Strategy

Userpilot

What is the best software localization tool available at the moment? Software localization adapts your products so that it feels natural to users who speak a different language. For example, it requires cultural adjustments to make the desired impact on the target user. What is software localization? Let’s do it!

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Continuous Improvement: How It’s Important for Software Developers

The Product Coalition

Continuous improvement is a continual process to improve components of enterprise software?—?processes, Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever. Changes can be large or small, which depends on the software projects.