Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

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Product Research Research Software User Testing User Friction 329

Product Talk

AUGUST 8, 2018

In the product world, that means our customers and our end-users. We need to understand their needs, pain points, desires, wants, goals, and motivations. Imagine a single person who represents your target user or customer. Ignore everyone who doesn’t match your ideal user or customer.

Product Research 277

Product Research Feedback Software User Testing Research Software 277

Intercom, Inc.

FEBRUARY 16, 2021

That’s ok, let’s test this hypothesis. It’s a muscle-memory exercise that’s time consuming but pays off. A simple exercise you can do for practice is to try and map a company’s Kano model from the first iteration to the existing product, examining the shift in delighters and satisfiers as the product evolved.

User Testing 283

User Testing Feedback Software Research Software Customer Experience 283

Product Talk

FEBRUARY 12, 2020

We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ And web notifications also pop up whenever a customer visits your website. Tweet This.

Product Research 271

Product Research Data Visualization User Testing Research Software 271

The Product Guy

MAY 3, 2018

Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. Communication starts with listening. The cycle of creating a great product begins with listening.

User Testing 277

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Product Talk

SEPTEMBER 7, 2022

They already had an established product and regular rituals that helped them consider their users. Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first.

Product Research 296

Product Research User Testing Customer Experience Research Software 296

Product Talk

MARCH 3, 2021

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

Product Research 240

Product Research User Testing User Friction Research Software 240

Product Talk

NOVEMBER 15, 2023

Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Then I can start doing some of those things like story mapping a solution, generating assumptions, and starting to think about, can I question or test some of those assumptions?

Product Research 325

Product Research Customer Experience Data Visualization User Testing 325

Mind the Product

FEBRUARY 1, 2018

I believe the answer is to use a test-and-learn approach to create a minimum lovable product (MLP) product – or the version of a new product a business can launch to create customer love with the least amount of effort and expense. The test-and-learn approach my colleagues at Moonshot and I use is an adaptation of the Design Sprint.

User Testing 156

User Testing Research Software Analytic Tools Product Research 156

Product Talk

AUGUST 10, 2016

It’s easy for teams to work along both dimensions of product discovery—working to understand their customer’s context and iteratively testing their ideas—but that doesn’t mean they know how to connect the two sets of activities. But there’s more power behind this exercise. But Bernie’s exercise is about more than multitracking.

Research Software 279

Research Software Product Research User Testing Customer Experience 279

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. Customer discovery is the process of identifying, defining, and prioritizing relevant user personas.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important? How to create it?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

The Product Coalition

NOVEMBER 1, 2020

It enables a diverse set of ideas from across the organization to be tested systematically and learnings to be internalized by everyone. In addition, it reduces risks associated with large product releases by allowing the team to start with smaller releases and validate the opportunity and risk before extending to the whole user base.

Research Software 174

Research Software Feedback Software Systems Review Product Research 174

Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. What is concept testing? Let’s dive in!

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Product Talk

SEPTEMBER 6, 2023

I think there’s a whole bunch of stuff around trends, where we’re now saying, “If we’re going to make good decisions about what to build, let’s include the customer in the process. Let’s test our assumptions. Why do you need to talk to a customer? Let’s have feedback loops. Lots of that.

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Product Research User Testing Research Software Feedback Software 321

The Product Guy

JUNE 21, 2024

When product managers approach their work with empathy, they are better equipped to: Identify unmet needs : By empathizing with users, product managers can uncover hidden pain points and opportunities that may not be immediately apparent. This allows them to create products that address real user needs and provide genuine value.

Data Visualization 150

Data Visualization User Testing Product Research Customer Feedback 150

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 98

Data Visualization User Testing Customer Feedback Analytic Tools 98

Userpilot

JUNE 29, 2024

A user journey map helps you communicate with stakeholders from across the organization to better align efforts. Thanks to that, they can better satisfy user needs , strengthen customer loyalty, and improve conversion rates. Future-state maps visualize an improved user journey and guide strategic planning and innovation.

User Testing 111

User Testing Data Visualization Customer Feedback Customer Experience 111

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Sachin Rekhi

FEBRUARY 16, 2020

Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions. As you progress, you'll refine or pivot each of them as you get direct customer and market feedback on what's working or what's not. Design: Customer Discovery Insights.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

UX Planet

SEPTEMBER 3, 2024

This article serves as a comprehensive guide to qualitative user research, walking you through its fundamentals, the importance of adopting a “usability attitude,” and the role of usability testing in enhancing product design. Core Methods of Qualitative User Research 1.1 Why is usability testing so important?

User Testing 96

User Testing Research Software Product Research Data Visualization 96

Userpilot

JULY 9, 2023

Use surveys , interviews, and focus groups to gather qualitative data about their needs, pain points , and preferences. Next, generate and prioritize ideas for improving the usability and user experience you’ve identified in the research. A/B tests allow you to identify the best versions of your UI and in-app content.

User Testing 97

User Testing Customer Experience Product Research User Experience 97

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. To reframe things, only about one out of three feature ideas actually come directly from customers… you know, the people who are paying money to use your products.

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

Userpilot

NOVEMBER 20, 2023

However, the scoring and weighting are still subject to bias, and the process doesn’t always reflect customer needs. Before you do so, however, validate them through user interviews, surveys , fake door tests , or prototype experiments. So in the case of the enhanced exercise tracker, this is (1.5+1+0.9)/(3.5+1.2)=0.72

Product Research 105

Product Research User Testing Customer Experience Research Software 105

Userpilot

MARCH 15, 2024

TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. By understanding how users behave inside the product and their goals and problems, you can reduce time to value. Data collection comes next.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software User Testing 104

Userpilot

MAY 29, 2024

Conduct user research to understand your target audience. Test your product prototype and note usability or UX design improvements. Lucidchart – best tool for customer journey mapping. Figma – best tool for product designers to create interactive prototypes and user interfaces.

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

Userzoom

DECEMBER 4, 2019

What research finds as the biggest pain points for the user should have an impact in prioritization. If not, how can you call your product user-centered ?” User research should define the product roadmap – otherwise the finished product won’t be truly user-centred. Samantha Alaimo , Sr.

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User Testing Product Research Research Software Customer Feedback 116

Userpilot

JANUARY 29, 2024

User data analysis helps: Provide direction for product development , allowing for effective resource allocation. Create impactful product enhancements, boosting user engagement. Improve the user experience and increase customer loyalty. Collect user behavior data from multiple sources.

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools User Testing 105

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Kickoff workshop with the Xeropan team.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Userpilot

OCTOBER 16, 2022

But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ). ” – Eric Ries.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Sachin Rekhi

AUGUST 1, 2016

When you start your career in product management you tend to be largely focused on the science: how to effectively do customer research, run an A/B test, manage a sprint, write a spec, and so on. Today I wanted to dive into one such critical aspect of the art behind product management, which is developing user empathy.

User Testing 144

User Testing Customer Experience Customer Feedback Development 144

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. It also removes friction , reduces churn , drives adoption , and improves customer loyalty. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better.

Product Research 98

Product Research Feedback Software Research Software User Testing 98

The Product Coalition

JANUARY 26, 2024

Future-Backwards Exercise: Bring relevant stakeholders together to imagine the best and worst possible futures that could happen given the company’s current vision, strategy, and market conditions. Barriers : What are the barriers between users discovering the solution and experiencing the benefits of the solution to the fullest?

User Testing 144

User Testing Product Research Research Software Data Visualization 144

Userpilot

JULY 7, 2024

How do you identify and optimize customer journey touchpoints? Before we get down to it, we also cover different stages of the customer journey and examples of touchpoints at different stages. Customer journey touchpoints are key moments where customers engage with the company or its products. Ready to dive in?

User Testing 64

User Testing Customer Experience Customer Feedback Analytic Tools 64

The Product Coalition

APRIL 1, 2020

And if a team is familiar with today’s best-practice frameworks, they’ll begin to ask questions such as: What is the customer ultimately looking to achieve? How else can customers achieve the same goals, and what are the pain points? Who feels this pain the most? Customer segment X feels the pain of Y the most”).

Startups 87

Startups User Testing Customer Experience Product Research 87

Userpilot

MAY 25, 2023

To improve your survey response and completion rates, analyze user behavior and experiment with the best timing to launch them. Book a demo to see how you can design, customize, translate, and trigger surveys. Since you don’t know about the needs of a significant group of your users, you will simply not be able to address them.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98