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In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Strong product teams blend analytics, field insights, and deep user empathy to understand whats worth solving and why.
Systems thinking is a holistic approach to analysis that focuses on the way that a system’s constituent parts interrelate and how systems work over time and within the context of larger systems. It pushes us to look beyond individual features or departments and focus on the larger systems that shape these elements.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
In the dynamic world of SaaS, creating a robust productfeedbackloop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. The productfeedbackloop.
A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. What is the purpose of feedback repositories?
Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Let’s jump right in. Demographic factors.
Constant feedback is the lifeblood pumping into every successful product delivery. And if you want to unleash a steady flow of products and features that your users love, you have to keep your finger on their pulse constantly. Wondering how to anchor these feedbackloops into your product? Launch product.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.
While it would have been easy to blame the productstrategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The productstrategy was sound, but we hadn’t translated it well. For example, an outcome might be a faster login to an app for a specific feature.
This guide will explain the following core areas: What is product analytics? What product analytics is and why it matters How to implement product analytics tools effectively What is embedded analytics? Defining embedded analytics and its role How embedded analytics transforms product analytics How do they work together?
A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. The same approach with a few alterations can be replicated for B2C SaaSproducts as well.
Brought to you by: • Enterpret —Transform customer feedback into product growth • BuildBetter —AI for product teams • Wix Studio —The web creation platform built for agencies — Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile.
During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedbackloops with real customers is common in great products. Here’s a breakdown of our feedbackloop at Roadmunk.
This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses.
We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. We were laser-focused on helping everyone buy Intercom and nailing the fundamentals of SaaS sales.
Aligning feature requests with product goals. At Usersnap, we’re all about collecting feedback. Things were going well, with a great foothold in the quality assurance and software testing niche. The most valuable ideas that have shaped our roadmap in the last year have come in one at a time from in-context feedback.
Close the feedbackloop and build trust with customers. How to announce product change: Use in-app notifications to communicate product changes and get users to engage with the updates immediately. Pair in-app notifications with email marketing. A/B test to find the perfect approach for in-app notifications.
In fact, he and his team even created a set of guidelines called “ Everyday ethics for AI” to help designers and developers create systems that are trustworthy. Sometimes, getting honest feedback from customers works best in a relaxed, fun environment, where they can let their guard down. Playfulness pays off.
With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.
Just as a well-drafted blueprint, an experienced contractor, and a solid foundation provide the ingredients required to build a house, a consistent, well-thought-through product lifecycle enables productstrategy through execution. What the heck is a Product Lifecycle Management (PLM) anyway? You may need others as well.
It, along with product analytics , offers a comprehensive view of your customers and products and lets you make better data-driven decisions. In this article, we’ll look into the customer analytics benefits and some of the best tools for getting customer insights.
Proven methods to collect valuable customer feedback , from surveys to social media monitoring. Actionable strategies for improving customer sentiment. Identify product enhancement opportunities. How to conduct customer sentiment analytics: Get equipped with the right customer sentiment analysis tools. Ready to begin?
Let’s have feedbackloops. Then how do we do the work to discover what are the right solutions that actually address those needs in a way that drives that outcome? How do we get our teams access to the right tools to quickly test assumptions? Can we get access to the right tools? Lots of that.
How to Achieve Success in Your ProductStrategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.
Retarget using behavior and mobile customer engagement history Retarget based on shifts in sentiment Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Let’s jump right in.
Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback is critical. Company reviews customer feedback.
However, the best product analytics tools for you depend on factors other than having a wider range of features. So let’s go over the best LogRocket alternatives, their ideal use cases, and how each tool compares to it so you can choose the right product. G2 rating : 4.6/5
In particular, we focus on specific ways to implement AI at different stages of the product management process. TL;DR AI product management focuses on managing AI initiatives and incorporating AI-based solutions into digital products to better understand user needs and enhance customer experience.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
A strong sales and productfeedbackloop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your productstrategy with your addressable market. We have all relevant product owners attend.
Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. User segmentation : Tailor product experiences to specific user groups by segmenting based on demographics, behavior, and feedback. Want to take product management to the next level?
Fortunately, there’s no lack of solutions. There are tons of specialized product management tools available today to solve some of your most frustrating challenges. Let’s look at the best tools for product managers and the problems they solve. Data Analysis and Visualization Tools for Product Management.
According to John, to generate valuable conversations among your team you need psychological safety, insights, feedbackloops, and shared vocabulary. One-pagers are a great tool to bring clarity to that fuzzy middle and should typically describe something that can be executed in 1-3 months. A Piece of the Puzzle.
Defining your productstrategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a productstrategy? How do you set a product vision?
In the process of setting up a user feedbacksystem and looking for successful customer satisfaction survey examples to inspire you? TL; DR Customer satisfaction survey is a questionnaire designed to evaluate customers’ opinions on a product or experience with a brand. We got you covered! Book the demo !
Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. Create the MVP.
Business strategy – the company’s guiding principles, necessary for the long-term growth and sustainability of the organization. Value innovation – providing an innovative and disruptive solution to user problems at a lower cost to maximize the perceived value of the product.
Give Your Product a Voice. In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!”
By Jill Antweiler Posted in Product Published on: May 8, 2025 Last update: May 8, 2025 AI isnt just changing what we buildits changing how we build it. Its not just about adding AI features to software. Its about rethinking how we design, validate, and deliver products from the ground up. What is intelligent product development?
Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. . We felt that the century-old test could use a 21st-century makeover — a mobile app. ProductStrategy and Design.
For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.
Each product development process starts with identifying the right problem to solve: you all remember that users don’t buy a drill for a drill itself or for a beautiful hole that this drill can make, they buy it for a nice dining room they want to decorate with a picture. It’s actually a great way to think about a zero state for your product.
If you’re a mobile appproduct manager there’s a whole additional layer of complexity to add to that cake. Your software needs to be updated frequently and to the satisfaction levels of the app store gatekeepers. They also said they wished they had a clearer product roadmap strategy.
Product managers juggle a lot: customer feedback and customer surveys, behavior analysis, roadmapping, prototyping, documentation, and project management. This article highlights the best product management tools to help you master your tasks and deliver maximum value to stakeholders. It’s a demanding role!
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