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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. The bad news? You don’t need a big budget or a dedicated marketing team to market your app. If possible, add at least one person from the App Store and Google Play editorial teams to your influencer list.

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The Customer Service Gap Model

BrainMates

Regular customer feedback loops, user testing, and post-launch reviews are crucial. It’s about ensuring that customer experiences align with promises made during product development and marketing. Outcome driven roadmaps can help ensure that customer needs are accurately reflected in every development sprint.

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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

Machine Learning (ML) is at the forefront, allowing UX teams to analyze vast amounts of user data to identify trends and predict behavior. This technology is crucial for developing conversational interfaces like chatbots, which help create seamless and interactive experiences forusers.

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Intercom on Product: Speeding back up when momentum drops

Intercom, Inc.

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. And sure enough, the feedback was that things were starting to slow down. And you have to be very open-minded, especially Darragh and me, as leaders and as our direct team of senior leaders.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Our chat covers the origins of Run Less Software, how it has evolved at scale, and how it differs from the equally valid approaches of other engineering teams.

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14 Common UX Mistakes and How to Avoid Them

Userpilot

Going ahead to develop products or features based on assumption doesn’t always end well—you’re likely to build something that doesn’t solve real user problems. You also risk having web pages with confusing navigation, leading to a bad experience for visitors. Missing out on valuable feedback.

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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. We keep iterating.