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The Product Coalition
JANUARY 27, 2024
In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. I will share my insight about the implications for the product team for both cases.
Alchemer Mobile
JULY 13, 2021
What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.
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Userpilot
MARCH 2, 2022
Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.
Userpilot
DECEMBER 13, 2023
UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. A UX strategy is a plan that guides product design and development.
Userpilot
MAY 22, 2023
A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You can build a CX strategy by: Starting clear customer experience vision and goals using the likes of SMART framework. Searching for a customer experience (CX) strategy to set you apart from the competition?
Userpilot
JULY 9, 2023
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Use surveys , interviews, and focus groups to gather qualitative data about their needs, pain points , and preferences. Let’s get right to it!
Userpilot
JANUARY 22, 2024
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.
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