This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A framework for productlaunch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Often, these requests are made without supporting data or customer feedback, which can create tension between PMs and top-level executives. The CEO may want to introduce a new feature to impress investors, or a VP might suggest something based on personal preferences, despite little alignment with product goals.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
With the right productresearchtools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right productresearch tech stack to achieve your product growth goals? Qualtrics. UXPressia.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.
How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Provide meaningful interactions through UI feedback mechanisms like tooltips.
Summary of some concepts discussed for product managers. [1:38] Just like after a productlaunch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Customer research. Product leadership. We need to test it better across many platforms. [22:27] Communication.
A good SaaS UX design is critical to a successful SaaSproduct in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?
Want to know whether your product is delivering value to customers? The best solution is to ask them directly. Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. What is customer feedback?
Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?
What does a successful SaaSproductlaunch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaSproductlaunch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation.
What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.
There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a productlaunch plan. If you get your productlaunch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.
Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaSproduct marketing strategy, this is the article to read. Both are vital for SaaS success.
But the world of product management often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As product managers, these issues come to you ad-hoc.
We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Market research Every product design cycle should start with a robust research phase.
We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire softwareproduct development cycle, from discovery to launch and beyond. Let’s get right to it.
Productlaunch announcement emails can be intimidating. In this blog post, I'll take you through the different types of productlaunch announcement emails, the productlaunch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.
Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning.
Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. In this article, I’ll uncover everything you need to know about automated surveys, including the proper techniques and tools. Passive surveys let customers provide feedback whenever they want.
Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy. What is product management? Drives product success.
Getting your app up and running is only half the battle. In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. What comes next is equally as important.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS?
Do you want to track productlaunch success with relevant KPIs and metrics but don’t know where to start? Productlaunch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a productlaunch? What are the phases of a productlaunch?
A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. Product development strategies can be proactive or reactive. This is when you turn your product concept into an actual product.
GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Documented customer queries, issues, or needs related to your product. SaaS new user growth rate formula.
Regardless of whether you’re building products for software, hardware, or services, product managers of every stripe are considered the driver of a product’s strategic development and the single source of truth for questions, requests, and feedback related to their products.
In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.
In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?
Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies.
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? The productlaunch manager coordinates the work of cross-functional teams and supports the product manager during productlaunches. What is a productlaunch manager?
Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.
In the competitive world of SaaSproducts, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs. Analyze your competitors.
We’ll also show you tools that will simplify everything. Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed. Book a demo to learn more.
Especially if your SaaS company originated as (or still is!) Sometimes accruing UX debt is the only way to go: when time-to-market is of the essence, you have to launch quickly with limited resources to stay competitive: “We are not here to craft the perfect UX, but survive in the SaaS space first.”. Let’s dive in! In a hurry?
A productlaunch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several productlaunches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.
Product redesign is aimed at improving user experience by reinventing and rebuilding your product. The reasons for product redesign could include a dated look and feel, low conversion and retention rates , negative user feedback, plans to expand into new markets , or enabling upgrades and new features.
How many people should there be in your SaaSproduct marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaSproducts. How big should a product marketing team be in SaaS?
We’ve handpicked the right survey questions under different research categories to make everything easy. You’ll also find techniques for collecting feedback and best practices to ensure everything goes well. Trigger customer feedback surveys contextually for existing customers.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content