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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Realization.

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Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffali

ProductPlan

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Watch the webinar, below! Watch the webinar, below! Companies don’t start with a product strategy. The Importance of Trendspotting.

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Recap of 2017 Predictions & Trends for User Experience Design & Research

Userzoom

At the start of 2017 I made several predictions about UX design and research. It’s been an exciting and productive year for us and I hope it has been for you as well. We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions.

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7 Tips for Liberating Actionable Insights

Userzoom

How you can make your next research project more actionable and valuable. Executives, Marketers, Designers, and Product Managers all want to make an informed decision and manage risk intelligently. This is why a lot of companies are investing in User Research. Most research studies have a small shelf life.

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Using the RACE Framework to Drive Conversion for Your SaaS

Userpilot

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

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Product Metrics Your Board Members Care About

Gainsight

The same is happening now with Product. But in the world of SaaS, the entire venture is the product and therefore needs to be part of the conversation. It’s part of a broader evolution where boards have realized if they aren’t discussing the company’s clients, product, and customer success strategy, they have a blindspot.

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All You Need to Know About Customer Success OKRs [+ Examples]

Userpilot

With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. The main difference between KPIs and OKRs is that OKRs set the direction for CS strategies, while KPIs measure progress against customer success OKRs. ” KPI vs. OKR.