The Product Coalition

FEBRUARY 23, 2024

Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand. These frameworks help organize your thoughts and demonstrate your ability to approach complex problems systematically.

Data Visualization 136

Data Visualization Analytic Tools Research Software Feedback Software 136

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 88

Research Software Data Visualization User Testing Marketing 88

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 87

Product Research User Testing Feedback Software Research Software 87

Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

Feedback Software 91

Feedback Software Research Software Framework User Testing 91

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The confidence of your organization would skyrocket because you’d know you’re building, marketing, selling and delivering measurable customer value with strategic impact.

User Testing 130

User Testing Research Software Market Research Roadmap 130

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

ProductPlan

APRIL 25, 2024

In short, product management serves as a strategic framework that empowers higher education institutions to align their offerings with overarching institutional goals. Product managers embark on a journey of discovery, leveraging data analytics, user feedback, and market research to gain insights into student preferences and pain points.

Education 52

Education Research Software Analytic Tools Feedback Software 52

The Product Coalition

SEPTEMBER 15, 2019

You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. If you think about startups and think they might be agile (fast-growing and react to market fast enough etc), you will be much surprised. So what can you do?

Framework 62

Framework Product Research User Testing Product Management 62

ProductCraft

AUGUST 6, 2020

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. All these come with well-known frameworks that deliver great results if used effectively.

Product Marketing 59

Product Marketing Product Research Marketing User Testing 59

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines.

Product launches 99

Product launches User Testing Product Research Analytic Tools 99

ProductPlan

JANUARY 24, 2019

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. Engagement. Task success.

Framework 68

Framework Customer Experience Research Software User Testing 68

The Product Coalition

FEBRUARY 2, 2023

One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time. With this framework in hand, you’ll be well-equipped to develop successful and effective products that meet the needs of your customers and create value for your business.

User Testing 150

User Testing Feedback Software Product Research Research Software 150

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

Analytic Tools 101

Analytic Tools Research Software Data Visualization Product Research 101

Userpilot

AUGUST 13, 2023

Examples of different prioritization frameworks. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. Why should product managers use a prioritization framework? And what to do after prioritizing features.

Data Visualization 97

Data Visualization User Testing Customer Experience Feedback Software 97

UX Planet

FEBRUARY 22, 2024

Design-Led Strategy: Design thinking for business strategy by Coursera (Free) This course is for seasoned managers who are looking for tools and techniques to introduce innovative products or services to the market quickly and inform their actions with high-quality customer insights.

User Testing 75

User Testing Data Visualization Research Software Customer Experience 75

Mind the Product

MARCH 20, 2020

She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights.

User Testing 218

User Testing Product Research Customer Feedback Customer Experience 218

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. You don’t want to launch right into building new features if you’re not sure there’s a viable market.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Research Software 104

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 104

User Testing Feedback Software Research Software Product Research 104

Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example: ‘Increase free trial sign-ups by 3.4% Attest website.

Research Software 95

Research Software Feedback Software User Testing Reporting Tools 95

The Product Coalition

JANUARY 24, 2018

That is what I´m calling “magical framework”. Expectations of the market are getting higher and your product needs to meet them. So, in this post I want to do the opposite: I won´t give you one more “magical framework”. Your customer does not even care about it! Your product can still be successful! Have any thoughts about it?

Framework 60

Framework User Testing Customer Feedback Customer Experience 60

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Roman Pichler

MARCH 14, 2017

The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. Why didn’t the framework use the term product manager ? Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Management 257

Product Management Product Manager Research Software Product Research 257

Melissa Perri

JUNE 29, 2017

Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. That was until I had my first experience teaching Product Management at a company using the SAFe framework. It can and should exist with any framework or process. I rarely thought about it after that.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution.

User Testing 96

User Testing Product Research Feedback Software Customer Feedback 96

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. Conduct user and market research to identify unmet needs. Product managers define product releases with the help of the product marketing team.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. Actionable.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

APRIL 18, 2023

The SMART Goal Setting Framework. We’ll look at demographic, market research, and customer satisfaction survey questions, among others. Market research survey questions Market research questions help you learn more about your customer base. In-app market research survey.

Customer Feedback 97

Customer Feedback Data Visualization Product Research User Testing 97

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Goal-setting framework. Why is it important to create a user experience strategy?

Research Software 99

Research Software Analytic Tools Feedback Software User Testing 99

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

ProductPlan

MARCH 1, 2023

Product management teams will have their cadence and frameworks for planning, but typically it consists of some version of annual combined with quarterly planning. Improving chances of product success: Product planning aims to identify and avoid pitfalls and take advantage of market opportunities.

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

The Product Coalition

SEPTEMBER 21, 2020

Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Amazon, Netflix and Google have dedicated considerable resources to create an experimentation framework and culture to inform their business decisions.

Customer Experience 163

Customer Experience Data Visualization User Testing Product Research 163

Userpilot

APRIL 6, 2023

Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. Finding the product-market fit. In fact, some companies never recover from that at all.

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101