Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 87

Analytic Tools Feedback Software Framework Data Visualization 87

Userpilot

MAY 29, 2023

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. TL;DR Customer engagement strategies can help build stronger relationships with your users and turn them into brand advocates down the line. What is a customer engagement framework?

Analytic Tools 70

Analytic Tools Feedback Software User Testing Customer Experience 70

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Define strategic goals using the SMART framework to align with business needs.

Data Visualization 82

Data Visualization User Testing Customer Experience Analytic Tools 82

Intercom, Inc.

FEBRUARY 20, 2018

That’s because onboarding is not a project or a feature – it needs to be an ongoing concern, a mission, a mindset, a strategy that needs to adapt over time as your product and business evolve. Contextual in-app messages are extremely effective in encouraging onboarding actions. It’s one of the 5 key onboarding messages you should send.

Customer Experience 223

Customer Experience Framework User Testing Systems Review 223

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 91

Feedback Software Analytic Tools Framework Onboarding KPIs 91

The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

User Testing 126

User Testing Framework Research Software Customer Experience 126

Userpilot

JULY 14, 2023

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. What is a product analytics framework? Why is it important to create product analytics frameworks?

Analytic Tools 69

Analytic Tools Data Visualization Feedback Software Research Software 69

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? How I defined product strategy would define my professional career. No choices = no product strategy.

Product Strategy 129

Product Strategy Strategy Product Research Data Visualization 129

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites. When it comes to marketing, sometimes the answer is as simple as child’s play.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

NOVEMBER 7, 2023

That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth. Customer engagement marketing is about the strategies and communication tactics for building a solid customer-product relationship through an engaging customer experience. What is customer engagement?

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. What is the growth marketing framework? How to build a growth marketing strategy? What is growth marketing?

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. We’re going to unpack what adoption is, why it matters, how to measure it, the strategies you can use to improve it and share the right tool for the job.

Analytic Tools 76

Analytic Tools Feedback Software Framework Onboarding KPIs 76

Intercom, Inc.

FEBRUARY 20, 2018

That’s because onboarding is not a project or a feature – it needs to be an ongoing concern, a mission, a mindset, a strategy that needs to adapt over time as your product and business evolve. Contextual in-app messages are extremely effective in encouraging onboarding actions. It’s one of the 5 key onboarding messages you should send.

Customer Experience 162

Customer Experience Framework User Testing Systems Review 162

Userpilot

APRIL 22, 2024

In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. By understanding where customers are in the funnel, you can deliver the right message at the right time, increasing the conversion rate.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 86

User Testing Product Research Messaging Data Visualization 86

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. How many proactive support messages are you sending versus how many people are seeking support? Measure your team’s progress and optimize your strategy.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Userpilot

OCTOBER 8, 2022

Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. A customer onboarding framework is a structured way of thinking about the set of actions, activities, and tools that go into helping a customer experience value. Interactive tours.

Analytic Tools 81

Analytic Tools Onboarding KPIs Feedback Software Framework 81

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. How to create an effective B2B product marketing strategy.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Intercom, Inc.

MARCH 4, 2019

For example, “Make a new PM ladder and get feedback from directors” or “Deliver an inspiring, clear message on our strategy and the evolution of our teams at All Hands” might fit the bill. The post The magic of goal setting: A simple framework for managers and teams appeared first on Inside Intercom. Avoid the task trap.

Framework 202

Framework User Testing Reporting Tools Customer Feedback 202

Intercom, Inc.

MARCH 19, 2019

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 87

Feedback Software Analytic Tools Customer Experience User Testing 87

Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Onboarding KPIs 86

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments.

Customer Experience 83

Customer Experience Analytic Tools User Testing Feedback Software 83

ProductPlan

JULY 27, 2023

One of those tools is the jobs-to-be-done framework. Let’s look at how you can use the jobs-to-be-done framework to focus your digital transformation efforts in the right direction. The jobs-to-be-done framework provides a playbook for uncovering your customers goal without blindly delivering a bunch of extraneous features.

Research Software 63

Research Software Framework Customer Experience Product Research 63

Modus Create

MAY 28, 2024

There’s no doubt that a comprehensive AI strategy is critical. Top considerations for developing an AI strategy AI initiatives are not one-size-fits-all—yours should be tailored to organizational needs and strategic goals. But the most successful organizations keep customers at the center of their AI strategy.

Reporting Tools 64

Reporting Tools Data Visualization Research Software Weak Development Team 64

Gainsight

JUNE 4, 2019

In-app communications are part of the next wave of adoption-driving strategies and I’m here to assure you that they are not as scary as they sound. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. The In-App Engagement TRUSt Framework.

Messaging 63

Messaging Customer Communications Customer Experience Framework 63

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Intercom, Inc.

APRIL 23, 2019

That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. This proves onboarding isn’t just good for your acquisition strategy — it’s also good for your wallet. Got an onboarding message campaign running?

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? The product market fit framework is a strategy that helps achieve and maintain the PMF. Business Model Canvas helps teams focus on the key areas as they develop their PMF strategy. What is a product market fit framework? Product-Market Fit Framework. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. Developing a user-centric CRO strategy entails understanding user behavior and needs, optimizing the website’s performance, setting clear conversion goals, mapping the user journey , addressing user pain points, and optimizing webpage elements.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52