No IKEA, it’s not my big day tomorrow. Personalization for SaaS – How To Do it Right
Userpilot
FEBRUARY 18, 2021
Some of their attempts are just cringe-worthy: For instance, I received an email from IKEA about their transport, saying ‘it’s my big day tomorrow’. Or following up diligently to see if their problem has been solved. People buy your SaaS product to get a specific job done (think JTBD framework): Source: Louis Grenier.
Let's personalize your content