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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
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How AI can supercharge DevEx And why you should care By Andy Dennis Posted in Digital Transformation , Platform Published on: April 25, 2025 Last update: April 25, 2025 The experience that's slowing down your developersand your business 92% of developers already use AI coding tools, and 70% say AI improves productivity.
As you’re researching dashboard reportingtools, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Dashboards display critical business data in real-time, streamlining decision-making and focusing on key metrics. Let’s dive in!
A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for product analytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.
Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Want the best of everything?
Product data capture is essential for SaaS companies looking to understand user behavior, optimize user experiences, and drive product growth. From choosing the right data capture methods to navigating complex tools, SaaS companies must balance the need for detailed insights with the reality of technical constraints.
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Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. What are marketing analytics tools?
How can SaaS companies use self-service analytics to gain the insights they need to drive product growth ? TL;DR Self-service analytics tools enable non-technical product teams to access and analyze customer data without dev or data scientist support. What is self-service analytics?
Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need.
Amplitude Analytics is one of the most popular digital analytics tools for SaaS businesses. But is Amplitude the right tool for your company? How does it compare to other analytics tools out there, like Userpilot, Heap, or Mixpanel? Amplitude’s Event Segmentation function shows you what your users are doing within your product.
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When it comes to boosting your product growth , user analytics tools can make your life a lot easier. These tools offer insights into what your users are doing inside your product and why they are doing it. But how do you know you’re picking the right tools? What is user analytics?
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Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. If you have a mature, well-established product, it’s even harder to mine through millions of end users and billions of data points. Why establish a product analytics practice?
In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. Important user behavior metrics to track include trial signups and conversions , activation , and complete adoption. What is user behavior tracking? And where do you start? Search no further.
What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.
Is Mixpanel pricing competitive enough to make it a viable analytics tool for SaaS companies? TL;DR Mixpanel is a product analytics tool that allows product managers easily analyze how people engage with their digital products. It offers a wide range of analytics features. Let’s dive in!
Choosing the right tools for your business and assessing if it delivers value for your money is essential for optimizing product growth. We’ll also explore alternative product analytics tools that may comply with your needs better. Or are there better alternatives out there? Let’s start! What is Amplitude?
Wondering how you can boost your product growth with user analytics for SaaS? User analytics tools provide valuable insights into user behavior, i.e., what users do inside your product and why they do it. User analytics focuses on user behavior inside your product or your website.
. “Reliable and relevant analytics are important from the get-go, and they are not achievable without some data governance,” says Avo CEO and Co-founder Stefanía Ólafsdóttir. In other words, the more you need data governance, the more difficult it becomes.” What Is a Data Governance Framework?
Looking for a good retention analytics tool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for retention analytics on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap! Let’s dive in!
CS adds value to all parts of your business, whether Product, Sales, or Marketing. The customer begins to evaluate their experience with your product immediately. That is why onboarding , adoption , and engagement are critical to the customer journey. In the era of Customer Success 2.0, Track Your Results.
Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Final Thoughts.
To say that behavioral analytics is a powerful tool in product growth is somewhat of an understatement. Building successful products isn’t just about finding the perfect idea or the right team. You can build products packed with unique features and offer great functionality and yet miss the mark. Table of Contents.
Looking for a good SaaS reportingtool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!
You need to clearly understand how different users engage with your product through qualitative and quantitative methods. In this article, we’ll help you understand how you can measure user behavior, the best tools out there, and how to implement the collected data. Best User Behavior Analytics Tools. Table of Contents.
Looking for a good product analytics tool and wondering which one of Pendo, Appcues, and Amplitude is the best option for your SaaS company? There are plenty of tools for product analytics on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Pendo!
Looking for a good product analytics tool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for product analytics on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!
Is Userpilot or Amplitude the best tool for user analytics? And is there a better software that would better fit your needs? You need to consider your priorities and what functionality you’ll need from the tool to get the job done. You can set up events and generate reports in a few clicks, minus any coding.
For instance, a BI analyst at a SaaS company specializing in survey tools might focus on analyzing response rates, completion rates, and sentiment analysis to optimize survey design and distribution strategies. Looking into tools for business intelligence analysts? Book a demo to see it in action!
TL;DR Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement. Set up your metrics to measure growth and retention. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
Looking for a good user analytics tool and wondering which one of Pendo, Appcues, and Amplitude is the best option for your SaaS company? There are plenty of tools for user analytics on review sites, but they don’t make the choice any easier. The platform also helps you announce new productfeatures and collect customer feedback.
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Looking for a good user engagement analysis tool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for user engagement analysis on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!
TL;DR Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. Heap is one of the most sophisticated product analytics tools available in the market.
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