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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. If you go a step further and incorporate this feedback into the app, use in-app messages or notifications to let them know.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. I’ve been building digital products for nearly a decade now. So, I did, and this is it.

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How I Write

Sachin Rekhi

Having such focus has also enabled me to create a unique positioning within the minds of my readers. With every project I take on, I think about what I need to learn to be successful at it as well as once the project is done, what did I learn, either positive or negative, from the experience. All of this makes for great essay ideas.

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The Path Beyond CSM

Gainsight

You learned about other roles where your experience in CS can be a springboard for those positions. In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. However, you aren’t sure of the path to get there. Core CSM competencies.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. I’ve been building digital products for nearly a decade now. So, I did, and this is it.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

Renowned for its robust analytics and mobile app support, Pendo provides interactive in-app guides and retroactive analytics, positioning itself as a top choice for enterprises looking for comprehensive mobile onboarding solutions. User segmentation for targeted messaging. Such capabilities can be a massive advantage during onboarding.

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Three Superpowers of a Product Manager

Mind the Product

The important message here is that you reserve time for each other and that everybody knows that this is the place and time to show up and discuss things. Write a Handbook. I have seen many honest attempts and promises between both parties to “meet more often” or to “keep each other in the loop”. Documentation Powers.