Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 91

User Testing Product Research Messaging Data Visualization 91

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. Steve Jobs.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 94

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 94

Feedback Software Messaging User Testing Customer Feedback 94

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 90

User Testing Product Research Product Marketing Customer Feedback 90

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. That is how to maneuver the company or product so that it is desirable to the SOM (serviceable obtainable market). They also must consider where the market is going, not only where it is now. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging.

Feedback Software 89

Feedback Software Messaging Onboarding KPIs Customer Communications 89

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? How do you decide on which will bring you the highest ROI for your business?

Feedback Software 97

Feedback Software Research Software Product Marketing Marketing 97

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 30, 2023

Looking for a good in-app messaging tool and wondering which one of Appcues, Chameleon, and UserGuiding is the best option for your SaaS company? There are plenty of tools for in-app messaging on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Messaging 52

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro goals vs macro goals.

Product Marketing 88

Product Marketing Feedback Software User Testing Marketing 88

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 88

Research Software Analytic Tools Feedback Software Data Visualization 88

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? How did they successfully communicate value?

Feedback Software 89

Feedback Software Research Software Product Research User Testing 89

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

DECEMBER 15, 2022

Of all the UX patterns you can use to engage customers with your product, tooltips are probably the most flexible and widely used. So if you want to learn how tooltips can be leveraged to drive adoption and customer success, then keep reading. This is how they look on your UI: Tooltip example on Userpilot.

Research Software 95

Research Software User Testing Embedded Analytics Customer Experience 95

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? How they’re different from each other. What is product marketing?

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? A good customer satisfaction level ensures great product engagement to retain customers longer. Send CSAT surveys to measure overall customer satisfaction with your product. What is customer satisfaction?

Customer Satisfaction 93

Customer Satisfaction User Testing Data Visualization Customer Experience 93

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Research Software Product Marketing 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? How to collect first-party data? Another way?

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Customer Feedback 89

Userpilot

SEPTEMBER 9, 2019

Recently, more and more SaaS companies have started to see the value in great UX writing. The copy that you use in your product (often referred to as “microcopy”) can have a dramatic effect on your users. We’re going to look at some of the biggest UX writing mistakes you can make. Great microcopy often goes unnoticed.

UX 75

UX Customer Experience Banking User Testing 75

Userpilot

JANUARY 4, 2022

Getting your modal UX right is a more important design issue than many product marketers believe. It’s easy to focus on the flashiest parts of your product. What elements should be part of your modal UX? Modal UX best practices. Modal UX examples. Call to Action. Translucent background.

UX 91

UX Reporting Tools Software Review User Testing 91

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy: Acquisition stage tactics.

Research Software 59

Research Software Analytic Tools Feedback Software Onboarding KPIs 59

Userpilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start.

Product launches 81

Product launches User Testing Feedback Software Research Software 81

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Let’s take a closer look at what customer analysis is, its benefits, and how to get started. How do you collect product usage data ?

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93

Userpilot

DECEMBER 14, 2021

What if I told you that there's a platform to simplify your launching endeavor and make you "market-ready"? The platform is none other than Product Hunt. In this article, you'll find a step-by-step guide on how to do it. GTM strategy: make or break your product marketing. Yes, you heard it right.

Feedback Software 90

Feedback Software Research Software User Testing Customer Feedback 90

Userpilot

JANUARY 9, 2023

What will your positioning and messaging strategy be? Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. Micromarketing is a marketing approach focusing on a small, specific group of customers. What is Micromarketing?

Research Software 85

Research Software User Testing Strategy Customer Experience 85

Userpilot

AUGUST 16, 2023

You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention. Measure retention to understand user behavior and how many users are completing adoption.

User Testing 96

User Testing Customer Experience Customer Feedback Analytic Tools 96

Userpilot

APRIL 21, 2022

You need a deep understanding of your target audience when writing a SaaS microcopy to ensure the messaging is relevant to users. Microcopy is the words and short sentences that you often interact with on a website, app, or other forms of digital products on the internet. 404 error messages. Keep microcopy micro i.e. short.

Research Software 95

Research Software Customer Experience User Testing Customer Feedback 95

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 77

Analytic Tools Onboarding KPIs Research Software Product Marketing 77

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company.

Feedback Software 80

Feedback Software Analytic Tools Research Software User Testing 80