Inbound Marketing Messaging Weak Development Team 
Intercom, Inc.
JUNE 23, 2020
The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Once every decade or two, developments in technology trigger monumental changes in an industry. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging.
Gainsight
OCTOBER 23, 2019
If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success.
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Intercom, Inc.
MAY 13, 2022
Oftentimes a good customer service experience starts with developing a sound process. With ticketing workflows that put the emphasis on conversations not tickets, customer support teams now have the ability to categorize, prioritize, and assign issues as they arise. What is a customer service process?
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Userpilot
MARCH 15, 2022
Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.
Intercom, Inc.
MAY 8, 2019
What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. How do you keep up with such breakneck development? ” Marketing in the world of the changing algorithms.
Mixpanel
JANUARY 12, 2023
Don’t write marketing copy without understanding the customer and their pain points. If you know a thing or two about product development, you’ve heard of the “a-ha” moment. The same is true with marketing collateral. And while this isn’t bad, it forgets that keyword research is a study of language.
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