The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 14, 2023

So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. Use Product Hunt to extend your audience reach for the new product launch.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. What is B2B marketing team structure?

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. To create a successful activation strategy , you must first define your product's value proposition. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105