The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. What is a good SaaS trial conversion rate? However, the industry average is 25%.

Analytic Tools 109

Analytic Tools User Testing Customer Experience Data Visualization 109

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Video marketing (YouTube and TikTok). Finally, we have the enterprise model. User persona example. Newsletters. Case studies. Paid search. Link building.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 93

Onboarding KPIs Roadmap Marketing Feedback Software 93

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Webinar in Userpilot. Let’s look at them in detail.

B2B 82

B2B Research Software Feedback Software Customer Experience 82

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. Webinar invitation to promote new features.

Onboarding KPIs 90

Onboarding KPIs Strategy Marketing User Testing 90