Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets. Is your company ready to target new markets?

Analytic Tools 80

Analytic Tools Research Software Feedback Software Data Visualization 80

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 127

Customer Experience Customer Feedback User Testing User Friction 127

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product Coalition

MAY 23, 2022

Because of the life-like experiences, Metaverse is positioned to give, it has generated a lot of hype and attracted a lot of investment. Discovery The second layer of metaverse discusses the “push and pulls” of information that results in experiencing discoveries. Five technology clusters power the metaverse.

Customer Experience 123

Customer Experience Inbound Outbound User Testing 123

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. Search no further!

Research Software 80

Research Software Feedback Software Product Marketing Reporting Tools 80

Userpilot

JUNE 17, 2024

Blogs : Stay up-to-date on customer insights & AI (Userpilot), original customer surveys (Intercom), customer success insights (ClientSuccess), customer behavior & experience (Zendesk), and customer experience best practices (CustomerThink). There are books, webinars , podcasts, blogs, and more to help augment knowledge.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

DECEMBER 14, 2022

Through it all, we’ve focused on building delightful features for our customers – and today, we’re focusing on something a little more positive with our roundup of the biggest and best of what we’ve built for you this year. We’ve also added full size or compact options to better fit into your product.

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

Userpilot

AUGUST 30, 2024

In this article, we will outline the typical journey for customer engagement managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

JUNE 19, 2024

In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

JUNE 27, 2024

Here are some essential tools: Best tool for feedback collection and product analytics – Userpilot : A no-code tool, Userpilot lets customer insight managers trigger in-app surveys, conduct funnel and path reports, and visualize data on custom dashboards that are easily sharable with stakeholders.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

AUGUST 28, 2024

Some essential tools include Userpilot for in-app experiences & analytics , Appcues for user-friendly in-app guidance & onboarding, and Pendo for comprehensive product experience & analytics. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JULY 28, 2024

Entry-level positions might start around $22,529 , while mid-career professionals with 3-6 years of experience can earn closer to $37,175. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Based on data across hiring platforms like Glassdoor, Indeed, etc.,

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 28, 2024

Embarking on a career as a growth product manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful growth product manager. Try finding internships in product management , growth marketing , or data analytics.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Mixpanel

JANUARY 12, 2023

It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

JUNE 12, 2024

Foster cross-functional collaboration : Work closely with marketing, sales, product , and other departments to ensure insights are effectively integrated into strategic decisions. Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service.

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Userpilot

JULY 11, 2024

In this article, we will outline the typical journey for retention specialists, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

OCTOBER 26, 2021

It comes down to three things: We’re customer-first: We value positive customer experiences above all else. Here’s what we look for in a salesperson: They respect the product. Salespeople don’t need technical backgrounds to sell software, but they do need to be passionate about the product and its value to your customers.

Inbound 160

Inbound Product Research Customer Experience Technical Review 160

Userpilot

AUGUST 28, 2024

Here are a few best practices for you: Become a product expert : Understand your product inside and out, including its features, functionality, and use cases. This knowledge will empower you to guide customers, address their questions, and showcase the product’s value effectively, especially during the onboarding process.

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

JULY 20, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Product Adoption & Feature Onboarding : Guide new users through the product, ensuring they understand its value proposition and key features. Looking into tools for retention specialists? Book a demo to see it in action!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 100

Outbound Product Management Product Manager Inbound 100

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Intercom, Inc.

MAY 13, 2022

The more complex inquiries requiring human support are addressed by customer service representatives or support agents such as a technical support issue being routed to an IT help desk representative, or the inquiries involving a product support issue are routed to a product specialist. . Consider that in terms of your business.

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Userpilot

OCTOBER 31, 2022

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. But what about the customer on the opposite end?

Feedback Software 74

Feedback Software User Testing Research Software Data Visualization 74

Intercom, Inc.

AUGUST 16, 2022

Supporting customers in context means solving their problems when and where they have them – that is, while they’re using your product, app, or website. By adding a messenger to your product, you can help customers in their moment of need – in your product, website, or app while their query is top of mind.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Real-world examples to inspire you.

Research Software 76

Research Software Engineering User Testing Marketing 76

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. As we know, we’re in the middle of a tech industry slowdown.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118