Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. What is product management?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

DECEMBER 31, 2022

Are you curious about what the average churn rate for SaaS is? SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 83

User Testing Research Software Banking User Friction 83

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Let’s get started.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

APRIL 26, 2022

Want to accelerate your SaaS product but don’t know how to drive adoption? Product adoption isn’t complete until users adopt all the features they need to achieve their goals. So, let’s see what you can do to improve feature adoption and ensure a high customer retention rate.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Data Visualization 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. In step 3, you need to define your target audience and create user personas.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Customer interviews are a great source of qualitative feedback about customer needs and expectations.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 70

Analytic Tools Research Software User Testing Customer Experience 70

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. This helps you drive retention which is the lifeline of every saas business. This helps you drive retention which is the lifeline of every saas business.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? For your product marketing efforts to be successful, it’s crucial to understand the difference between vanity metrics and actionable metrics. What are vanity metrics in SaaS? What are actionable metrics in SaaS?

Onboarding KPIs 105

Onboarding KPIs Research Software Analytic Tools Feedback Software 105

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). “We need to simplify the message, so it’s memorable.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). “We need to simplify the message, so it’s memorable.

Messaging 91

Messaging Research Software White Paper User Friction 91

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Table of Contents.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. Higher value translates into more customers, higher retention, and stronger brand loyalty. What is product value?

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

AUGUST 10, 2022

MVP reduces the time to market and allows a quicker release of the product. MVP is a great risk reduction tool: it allows products or features to fail fast without investing in their development. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). Instead obtaining product sense takes time.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

NOVEMBER 27, 2023

TL;DR While churn rate vs retention rate measures two different aspects of the customer journey, the goal for both is the same: to routinely track and improve them. The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. Want to reduce customer churn?

Product Research 102

Product Research Data Visualization Feedback Software Analytic Tools 102

Userpilot

MAY 13, 2021

How to implement a successful product intelligence solution. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. What is product intelligence?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115